BLOG

Instagram: Promote without “Promoting”

Photographs can be a critical tool in your commercial real estate marketing arsenal. They’re an easy way to convey features that don’t translate in text, and they generate strong engagement rates on social media. Twitter posts with pictures receive 150% more re-tweets and photo posts on Facebook account for 87% of a given Facebook page’s

Read More

Getting Social at #RECon16

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I

Read More

CRE on The Physical Web

By Jason Vertrees, Chief Technology Officer at RealMassive I just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going

Read More

The Retail #CREcosystem: Digital Awakening

The Dawn of Modern Retail #CREcosystem We’re continuing the digital dialogue among retail professionals about how technology is propelling the industry. The insightful responses we’ve received to date make one thing clear, connectivity is the foundation of nearly every modern day business. Organizations, including those in commercial real estate (CRE), are faced with heightened expectations produced

Read More

Finding the Right Tenant Representation

Colliers in Austin is partnering with RealMassive to produce a blog series aimed at informing current and future tenants on the real estate search process and identifying ideal representation. While the process of sourcing, negotiating, and executing an office lease is often perceived as daunting, it is really quite simple when you recognize and understand

Read More

The New #CREcosystem | Innovate

Excerpt from The New #CREcosystem | Download the Full Report Here MIT Sloan Management Review and Deloitte’s 2015 Digital Business Global Executive Study identifies strategy, not technology, as the driver of digital transformation. The report notes, “The strength of digital technologies — social, mobile, analytics and cloud — does not lie in the technologies individually. Instead,

Read More

The New #CREcosystem | Engage

Excerpt from The New #CREcosystem | Download the Full Report Here On April 3, 1973, Martin Cooper made the first call from a handheld cellular telephone. Ten years later, the first commercially available cell phones went on sale in the U.S. for almost $4,000 each; they weighed 2 lbs, offered a talk time of just 30

Read More