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4 Things You Should Know About CRE in The Triangle

The Triangle’s commercial real estate capital markets logged more than $1 billion in major property acquisition deals in the first quarter 2016, a 56 percent increase compared to the year prior. Let that sink in. This is truly a booming market. What’s driving this demand for CRE in the Raleigh-Durham market? Today we’ll discuss some of

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Branding Collateral in CRE

Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase customer loyalty.

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Pop-Up Shops and CRE

What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media.

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Raleigh-Durham: A Market on the Rise

The emergence of 18-hour cities is a hot topic, and these secondary cities are continuing to grow in their momentum. An 18-hour city is typically characterized by an above-average urban population growth, a thriving economy, and a lower cost of living, according to Investopedia. Among these cities are Austin, Nashville, and Denver. Now the Raleigh-Durham area,

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Instagram: Promote without “Promoting”

Photographs can be a critical tool in your commercial real estate marketing arsenal. They’re an easy way to convey features that don’t translate in text, and they generate strong engagement rates on social media. Twitter posts with pictures receive 150% more re-tweets and photo posts on Facebook account for 87% of a given Facebook page’s

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Getting Social at #RECon16

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I

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CRE on The Physical Web

By Jason Vertrees, Chief Technology Officer at RealMassive I just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going

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