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Branding Collateral in CRE

Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase customer loyalty.

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Pop-Up Shops and CRE

What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media.

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Getting Social at #RECon16

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I

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CRE on The Physical Web

By Jason Vertrees, Chief Technology Officer at RealMassive I just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going

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