Commercial real estate listings are all about the visuals. High-quality photos are obviously essential, but adding a video to your listing takes it up a notch.
A video walk-through gives prospective buyers or leasers a real-life perspective of the property. It provides much more detail and description of the building than photos alone can. Viewers can see how rooms connect and get a better idea of the layout.
If you’re not using video in your listings, here are some reasons why you should.
Video Traffic Keeps Growing
YouTube is the second-largest search engine, behind Google. Websites with properly optimized video will rank higher in search results, which means more people will find you. Mobile videos are even more of a traffic driver. Online video will represent nearly 70% of all mobile traffic in 2017. Videos are among the shareable content. Listings with video will be more likely to be shared.
Video Better Conveys Information
People often prefer videos over text and photos these days. Most people don’t like to read and digest information. You can convey more information with video in less time than you can with text, and people are more likely to remember what they’ve seen in videos. So, you can provide all the information that potential leads need in a shorter timeframe, which they will appreciate.
You’ll Create Better Visuals
Consumers respond to video. Letting them visualize the space in a real way, where they can see the true sizes of rooms and how they connect, increases their level of interest in the property. Videos tell a property’s story, as well as the story of its surrounding neighborhood.
A video paints a true picture. Just make sure your video is high quality, and hire a professional to get it right. Proper lighting, good pacing, and a steady picture will get the listing the attention it deserves.
You Can Establish Yourself
Consistently creating video for your commercial real estate listings can help establish your CRE business and you as a major player in the industry. Make sure you make an appearance in the video to introduce the property and talk about its features. It shows that you are innovative and creative, and it can help you grow your sales in the future.
Videos generate potential leads for your property, increasing the likelihood of a quick sale or lease. It can also help raise your company’s profile. When planning your listings, start making video an integral part.