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How Building Class Impacts Office Rents

 Guest Post by Bonnie Morata, Marketing Specialist at HPI Corporate Services     Office buildings vary from block to block, city to city and year to year with ever-changing technologies. For this reason, a commercial real estate classification structure exists to differentiate the quality of office properties and to guide the rental prices landlords can charge for their

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Marketing Lessons from #MarchMadness

by Mike Westgate, Vice President of Marketing at RealMassive I grew up in a family of Spartan fanatics and attended Indiana University during the Bob Knight years, so to say college basketball is in my blood would be a massive understatement. IMHO, March is the best month of the year: SXSW, St. Patrick’s Day, and

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Trends Shaping the Modern #CREcosystem

by Craig Hancock, CEO and Co-founder at RealMassive     The commercial real estate industry has reached an inflection point as traditional business practices succumb to market pressures that new technologies are creating. Despite negative rhetoric around lagging adoption rates in Commercial Real Estate (CRE), we see professionals discovering clever ways to leverage data transparency

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4 Tips to Reach Millennials in #CRE

by Jenn Hoffman, Partner Relations at RealMassive     There has been a lot of noise about millennials lately. How to hire, how to keep, how to market to them, what they like, what they don’t like. Ready or not, their influence as consumers and as employees is growing in power. According to Forbes, there are

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