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June 29, 2016

Branding Collateral in CRE

RealMassive | Commercial Real Estate

Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase customer loyalty. Why is branding important? – Recognition: Consumers usually choose […]

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June 16, 2016

Pop-Up Shops and CRE

RealMassive | Commercial Real Estate

What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media. Pop-up retailing isn’t a new phenomenon. Every September, retailers like Spirit Halloween creep into strip malls and former big box […]

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June 15, 2016

Raleigh-Durham: A Market on the Rise

RealMassive | Market Analytics

The emergence of 18-hour cities is a hot topic, and these secondary cities are continuing to grow in their momentum. An 18-hour city is typically characterized by an above-average urban population growth, a thriving economy, and a lower cost of living, according to Investopedia. Among these cities are Austin, Nashville, and Denver. Now the Raleigh-Durham area, with its […]

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