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Branding Collateral in CRE

by Brittany Omansky, Customer Experience Manager at RealMassive     Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase

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3701 Executive Center Drive

Austin Oaks is the perfect place to find your new office home. Surrounded by rolling hills and luxurious homes, North Austin’s growth has attracted an influx of tech companies and professional service firms. The Austin Oaks Office park is the hub in this bustling area, attracting companies like Iconixx, Supreme Lending Austin, and Hunter Kelsey.

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My Traffic is Worse than Yours (and I’m about to prove it)

by Mark Daniel, Vice President of Partner Relations at RealMassive, A.B. Economics Stanford University   The infrastructure in Austin, specifically the highway and loop system, is years behind the population. It’s been that way for the 25 years I’ve been coming down here. For a town its size (population 885,400 in the city limits, 2.0 million for

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Pop-Up Shops and CRE

by Mallie Rust, Content Marketing Intern at RealMassive     What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media.

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Raleigh-Durham: A Market on the Rise

by Jenn Hoffman, Partner Relations at RealMassive The emergence of 18-hour cities is a hot topic, and these secondary cities are continuing to grow in their momentum. An 18-hour city is typically characterized by an above-average urban population growth, a thriving economy, and a lower cost of living, according to Investopedia. Among these cities are Austin,

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Instagram: Promote without “Promoting”

by Mallie Rust, Content Marketing Intern at RealMassive Photographs can be a critical tool in your commercial real estate marketing arsenal. They’re an easy way to convey features that don’t translate in text, and they generate strong engagement rates on social media. Twitter posts with pictures receive 150% more re-tweets and photo posts on Facebook account

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