March 1, 2017
AUSTIN, Texas, March 01, 2017 (GLOBE NEWSWIRE) — RealMassive, commercial real estate’s open and connected digital marketplace, is further accelerating commercialization and innovation by naming a new, experienced CEO. The Austin-based SaaS firm recruited technology executive Patrick Lashinsky to scale the industry’s first mobile-centric, geo-local, and on-demand business intelligence platform. With critical investments in personnel and infrastructure, they aim to finally solve the industry’s legacy issues involving data accuracy and accessibility.
Under Mr. Lashinsky, RealMassive is competitively positioned to accelerate product development, launch several new markets, and explore partnerships which deliver accurate, real-time visibility to tenants, industry professionals, and landlords. Patrick brings extensive executive experience leading technology, marketing, and sales organizations, including his tenure as CEO of rideshare app Curb (acquired by Verifone) (NYSE:PAY), CEO of residential real estate technology leader Ziprealty, and product leadership at General Mills, Inc. Patrick believes there is an opportunity to “transform CRE through the use of an open-source platform, similar to what has been done in adjacent industries. RealMassive’s advanced technology will place broker partners and consumers first, unlike the antiquated options which currently exist.”
Company founder Craig Hancock adds, “Patrick’s experience and passion for product make him uniquely qualified to lead the company through the next stage of growth. I’m excited to pass the ball to someone who can build on the foundation RealMassive has established in pursuing our goal to modernize CRE.”
Already covering nearly four billion square feet of commercial property and land, the business plans to triple their marketplace coverage by the end of 2017. As an example of new real-time data management capabilities, the platform expanded by nearly 300 million square feet in a matter of days. Additionally, the firm released analytics dashboards which provide real-time insights including digital performance metrics, competitive inventory benchmarks, and supply and demand measurements to accelerate decision-making and client collaboration.
Mike Kennedy, Principal at Avison Young’s Austin office and early RealMassive customer, believes there is tremendous complementary value for tenants and landlords in a natively open-source marketplace. According to Kennedy, “if you’re a tenant, you can learn detail about buildings and individual markets because of RealMassive’s coverage. If you’re an owner, you have an opportunity to market your space, your building, your brand in that platform.”
Consistent with the mission to connect every person and place in the global commercial real estate marketplace, the firm plans to match market momentum with engaging social content. Leveraging the popularity of CRE’s first influencer-focused predictions report (The New #CREcosystem), RealMassive has collaborated with CRE-Tech partner REthink CRE to release a 2017 edition including fresh topics and participants, coming in March 2017.
About RealMassive™ – The Commercial Real Estate Marketplace
RealMassive™ is commercial real estate’s open and connected digital marketplace, covering nearly four billion square feet of office, industrial, retail space, and land. The Austin-based SaaS firm provides CRE professionals with critical insights into the performance of their markets and portfolios while streamlining their marketing efforts. Users can list, search, and share data sets through an intuitive platform optimized for performance analytics, digital marketing, and inventory management.