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August 28, 2018

How to Use Commercial Data to Predict Future Results and Gain a Competitive Advantage

RealMassive | Data

Businesses have been developing predictive analytics since the beginning of commerce. Haberdashers forecasting shifting tastes in fashion, or financiers developing strategies to trade stocks, are two of the classic examples. As you already know, developing sound predictive analytics has always been a key competitive advantage in commercial real estate. And it’s something that won’t change: […]

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August 21, 2018

3 Ways to Improve Your Sales Process

RealMassive | Thought Leadership

One of the most common mistakes businesses make is to equate marketing with sales. While they are inextricably linked, and good marketing makes sales a whole lot easier, they are two distinct processes. And, for a lot of industries, it makes sense to conflate sales and marketing. When you’re selling hot dogs, it’s a pretty […]

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August 6, 2018

4 Ways Timely Data Makes an Economic Development Office’s Job Easier

RealMassive | Economic Development

As an Economic Development Office, every day poses various opportunities and challenges that can change from one day to the next. At the heart of it all, drawing prospective businesses to your area is the bread and butter that keeps your local area flourishing and well. To attract a new business, it’s essential to have […]

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