Berkshire-Hathaway and RealMassive Announce Commercial Data Partnership

Posted on: Tuesday, June 13th, 2017, under RealMassive News.

June 13, 2017

RealMassive, commercial real estate’s first open and connected digital marketplace, will provide automated property listing and digital marketing exposure for all Berkshire Hathaway HomeServices Commercial Group’s (BHHS) represented commercial properties. Through an innovative API-based connection,  BHHS’ inventory data will transfer automatically and in real-time to RealMassive’s national, open database. The connection also delivers BHHS’ brokers and their clients mobile-optimized visibility across multiple markets, search, and social channels.

“We’re excited and pleased to be the first commercial real estate brokerage service provider to partner this way with RealMassive and take the first steps toward real open access for commercial real estate property data. Open access to CRE property data is changing the way brokerage is done and at Berkshire Hathaway HomeServices Commercial Group we’re proud to be the first to automate with RealMassive. It gives us a real advantage for our clients, for our agents and for the business community.” – Michael W. Fields.

“Our partnership with this industry giant and established household brand further separates us from traditional commercial data providers. Like us, the BHHS team is in constant pursuit of modern, digital business practices and we are excited about our future together. RealMassive’s focus on data automation, open access, and mobile solutions will help us both achieve our objectives as we support the growth and expansion of their commercial services division.” – Patrick Lashinsky, CEO of RealMassive

This announcement comes on the heels of significant advancements in data growth and market coverage for the Austin-based tech firm. Already presenting nearly four billion square feet of commercial property and land, RealMassive is in pursuit of tripling their property data inventory by the end of 2017.

To learn more about the details and benefits of this partnership, please email

About Berkshire Hathaway HomeServices Commercial Services:

Berkshire Hathaway HomeServices Commercial Services is among the few companies entrusted with the Berkshire Hathaway name, an enterprise worth more than $200 billion dollars today.

Our namesake, Berkshire Hathaway, was named the No. 1 company in Barron’s annual ranking of the world’s 100 most respected companies. This speaks to a commitment to business ethics and integrity over all else, as is consistently demonstrated by its chairman, Warren Buffett.

The company is built on the proven operational excellence, demonstrated integrity, and the reputation of Berkshire Hathaway – among the world’s most admired companies, according to Fortune’s 2012 ranking.

Simply put, the Berkshire Hathaway network of commercial real estate sales professionals share the strength of a solid universal business reputation that’s great for business.

About RealMassive:

RealMassive™ is commercial real estate’s open and connected digital marketplace, covering over four billion square feet of office, industrial, and retail space. The Austin-based SaaS firm provides CRE professionals with critical insights into the performance of their markets and portfolios while streamlining their marketing efforts. Users can list, search, and share data sets through an intuitive platform optimized for performance analytics, digital marketing, and inventory management.  


Posted on: Thursday, May 25th, 2017, under Thought Leadership.

Contributed by Patrick Lashinsky – CEO of RealMassive

Consistent with RealMassive’s mission to connect every person and place in the global commercial real estate marketplace, we strive to match the industry’s technology acceleration with engaging and informative social content. Leveraging the popularity of CRE’s first influencer-focused predictions report (The New #CREcosystem), we collaborated with #CRETech partner and fellow Austin-based tech firm REthink CRE to release a sequel edition which includes fresh topics and new participants.

The commercial real estate industry is experiencing a profound economic, social, and cultural transformation. With steady change painting a new landscape for real estate, things are beginning to look different than they did even one decade ago. Professionals are being tasked with finding new ways to adapt to an on-demand business landscape. In order to remain relevant and competitive, the industry as a whole must operate dynamically and iterate rapidly as part of the modern digital era.


10 Tips to Choosing a Property Management Company

Posted on: Friday, May 19th, 2017, under Guest Authors.

Contributed by Century 21 Everest

If you’re new in the real estate business and thinking of investing in a rental property, choosing a reputable property manager should be one of your top priorities. To ensure that, familiarize yourself with these tips below. They will help you pick the best company in your locality.

10 of the Best Tips for Choosing a Property Management Company

1. Start by Interviewing Several Property Managers
As a property owner, you have to interview your tenants to ensure that you won’t have any issues later on. You should also practice this when hiring a property manager. This would allow you to compare and find out which among them is the best. Aside from that, by interviewing a couple of property managers, you can pinpoint who among them is really capable of doing the job. You’ll have the ability to determine who among them has the knowledge and experience when it comes to handling a rental property.

2. Does He Have a License and Certification?
In most places, it is required to have a broker’s license and a property manager should have a certification coming from trade organizations. These organizations provide a certification after the completion of their training program. Keep in mind, a property manager that has spent some time to complete this training can be a good indication that he will be dedicated to his job.

3. Ask for References
As you interview the property manager it’s important that you ask about their management experience and references from owners of previous buildings they managed. Likewise, to ensure that they are really qualified, it’s important that you check their portfolio as well. Remember, this company would be in charge of your investment, and so, you have to ensure that they can handle the responsibility quite well.


How your Office Culture Generates Success

Posted on: Thursday, May 18th, 2017, under Guest Authors.

How your Office Culture Generates Success

Peggy ScottContributed by Peggy Scott, and the CBI Austin Team

Does your workspace reflect or enhance the office culture you desire? More than likely it reflects an office culture, but does it reflect the one you want? Walk into someone’s home and you probably get a good idea of what they are like, you probably get a good sense of their interests, their passions, what is important to them. Most of us put careful thought into how we design and organize our house to reflect our personalities and what we love, our design impacts how we feel about our home. We spend just as much time if not more at work, but often times our office is not given the same consideration.
A workspace ought to reflect what the organization cares most about, and be designed in such a way that it complements how the people work individually and as a team. When an office is designed with the needs and opinions of the employees and the clients in mind, creativity, productivity, collaboration, engagement, health and happiness all increase and significantly improve morale and ROI.


Thank Technology For These 6 Trends in Experiential Retail

Posted on: Thursday, May 18th, 2017, under Uncategorized.

Thank Technology for These 6 Trends in Experiential Retail

ten-xby Ten-X, Ten-X is the nation’s leading online real estate transaction marketplace and the parent to Ten-X Homes, Ten-X Commercial and

One of the reasons that malls and shopping centers have taken a hit is because of technology. With online shopping an easy, efficient, and often cheaper way for people to get what they need, shopping at department stores is becoming something that only people who urgently need or demand instant gratification do.

This has led to an increase in experiential retail: the concept of paying for an experience as part of buying goods and services. Ironically, the same technology that has reduced the market share that malls and big box stores hold has helped experiential retail. Here’s how:

1. Using social media to understand customers

Social media has long been used as a successful marketing tool that businesses use to get their message out. These days, companies aren’t turning to Facebook, Twitter, and Instagram to speak, but rather to listen. Conducting surveys and having discussions with customers via social media platforms has been revolutionary in helping businesses determine wwhich experiences customers want when they enter the store.

2. Creating customized products

Advancements in technology have changed the way that businesses service their customers’ needs, and a good example of this is Asics foot mapping service. Customers are able to visit a participating Asics store and have their feet and gait analyzed as they run on a treadmill. A computer then analyzes the data and determines which shoe is optimal for the runner’s feet.
In another example, Adidas and Intel partnered up to create the adiVERSE, an in-store touchscreen wall that let customers mix and match styles and browse through more than 8,000 different types of shows.


3 Reasons Every Commercial Property Should Have a Strong Online Presence

Posted on: Wednesday, May 3rd, 2017, under Guest Authors, Marketing.

3 Reasons Every Commercial Property Should Have a Strong Online Presence

Bob Samiiby Bob Samii, Founder and CEO at SharpLaunch

Are you taking advantage of the most powerful resource in your commercial real estate marketing arsenal?

The digital presence of each one of your properties has become critical to help attract and convert potential tenants and investors and we know that at least 80% are already starting their search online.

Just how much has online search grown in CRE? Since 2008, the number of searches has increased 60% and today, nearly 60% of people surveyed perform their own research, even if working with a broker.

There are several ways to build a digital presence that you “own” and can leverage to build your brand online. This includes CRE Tech tools that allow you to take the development process into your own hands and cost effectively manage your property’s online presence.

You can also tap into the expertise and resources of a specialized agency for branding and web development.

Whichever direction you take, there are three important reasons your property needs to have a strong web presence, and a lot of specific benefits you’ll gain by building one.


The New #CREcosystem: What’s Next?

Posted on: Friday, March 3rd, 2017, under Thought Leadership, Uncategorized.

The New #CREcosystem: What’s Next

Consistent with RealMassive’s mission to connect every person and place in the global commercial real estate marketplace, we strive to match the industry’s technology acceleration with engaging and informative social content. Leveraging the popularity of CRE’s first influencer-focused predictions report (The New #CREcosystem), we are collaborating with #CRETech partner and fellow Austin-based firm REthink CRE to release a sequel edition which includes fresh topics and new participants.

Below you’ll find a preview of compelling insights and predictions for 2017 and beyond, direct from the professionals and leaders shaping our modern #CREcosystem through their use of emerging technology, digital marketing, and predictive analytics.


Warehouses for Rent in Charleston (and How to Find Them)

Posted on: Monday, January 23rd, 2017, under Uncategorized.

Mike Ferrer Guest Post by Mike Ferrer, Managing Broker of Rock Creek Real Estate Advisors, LLC

Mike Ferrer and Rock Creek Real Estate Advisors, LLC

If you don’t know where to begin, finding a warehouse for rent in Charleston can be a daunting task. Negotiating deals, determining terms, and signing a lease can be overwhelming if you don’t have a commercial real estate agent to help you nail down a space.

Learning how to find a warehouse for rent in Charleston and hiring the right commercial real estate agent for the job can help get your business up and running in a quicker amount of time.


6 Reasons Businesses Love Rochester, MN

Posted on: Thursday, January 5th, 2017, under Market Analytics.

RealMassive By RealMassive
Rated as one of the top cities for doing business in the country by Inc. Magazine, Rochester is favored among both home-grown and national brands. In fact, according to Rochester Area Economic Development, Inc., Rochester and the surrounding communities have been recognized for their collaborative and innovative spirit —ranking number three in patent filings per capita and supporting entrepreneurial communities and start up ventures.

So what’s to love? Rochester is home to a strong labor pool, a highly educated workforce, and boasts access to over 45 two- and four-year higher education institutions. Big names like Mayo Clinic, Hormel, IBM, Red Wing Shoes, Federated Insurance, Fastenal and Seneca Foods are just a few of those who choose to do business here.


The Tech Landscape Shifts in Phoenix

Posted on: Thursday, December 1st, 2016, under Thought Leadership.

RealMassive By RealMassive
Is there life outside Silicon Valley? Absolutely.

The demand for office space in the nation’s technology hotspots –the Bay Area, and increasingly, Manhattan’s Silicon Alley -is driving rents in those markets to new heights. Average rents in San Francisco have nearly doubled in the last five years, and recently surpassed those in Manhattan. Both markets are commanding over $70 per square foot.


These head-spinning rents, as well as the intense competition for space in those markets, have lead many tech companies, particularly the young, to venture into new, more affordable secondary markets, like Nashville, Charlotte, Tampa, Seattle, and Phoenix.