Excerpt from The New #CREcosystem | Download the Full Report Here
MIT Sloan Management Review and Deloitte’s 2015 Digital Business Global Executive Study identifies strategy, not technology, as the driver of digital transformation. The report notes, “The strength of digital technologies — social, mobile, analytics and cloud — does not lie in the technologies individually. Instead, it stems from how companies integrate them to transform their businesses and how they work.” The same is true for the commercial real estate business ecosystem (#CREcosystem).
Today’s digital consumer is always on, always connected, and rarely makes a decision without first consulting Google. As consumer expectations for increasingly transparent and responsive services continue to rise, applying new technology to legacy business practices will not be sustainable. CRE Influencers at the digital frontier look far beyond the silos of search, social, and mobile to broaden their branded reach and connect with target clients at each point of the customer journey. They demonstrate a willingness to experiment and integrate technology solutions in order to deliver new, unique value to customer relationships. If we empower more professionals with knowledge and tools that complement – not disrupt – daily operations, we will see seismic shifts in industry perception. CRE’s future is now: it is data-driven, customer-centric, and rapidly adapting to modern technology.