The New #CREcosystem | Innovate

Posted on: Wednesday, April 27th, 2016, under Marketing, Uncategorized.

Excerpt from The New #CREcosystem | Download the Full Report Here

MIT Sloan Management Review and Deloitte’s 2015 Digital Business Global Executive Study identifies strategy, not technology, as the driver of digital transformation. The report notes, “The strength of digital technologies — social, mobile, analytics and cloud — does not lie in the technologies individually. Instead, it stems from how companies integrate them to transform their businesses and how they work.” The same is true for the commercial real estate business ecosystem (#CREcosystem).

Today’s digital consumer is always on, always connected, and rarely makes a decision without first consulting Google. As consumer expectations for increasingly transparent and responsive services continue to rise, applying new technology to legacy business practices will not be sustainable. CRE Influencers at the digital frontier look far beyond the silos of search, social, and mobile to broaden their branded reach and connect with target clients at each point of the customer journey. They demonstrate a willingness to experiment and integrate technology solutions in order to deliver new, unique value to customer relationships. If we empower more professionals with knowledge and tools that complement – not disrupt – daily operations, we will see seismic shifts in industry perception. CRE’s future is now: it is data-driven, customer-centric, and rapidly adapting to modern technology.


Austin Apartment Supply

Posted on: Thursday, April 14th, 2016, under Market Analytics, Uncategorized.

Mark Daniel by Mark Daniel, Vice President of Partner Relations at RealMassiveA.B. Economics Stanford University
It’s no secret Austin has become a hotbed for apartment construction. 2015 saw delivery of, among others, 17 large (all but one over 220 units) and luxury style apartments totaling 5,028 units. Job growth and in-migration seem to continue to support these deliveries as evidenced by high occupancy and strong rent growth. Below is a map showing the location of these deliveries color-coded by month delivered.


The maps below show more detail for each property and month. For access to an interactive version click here.



The New #CREcosystem | Engage

Posted on: Thursday, April 14th, 2016, under Marketing, Uncategorized.

RealMassive Excerpt from The New #CREcosystem | Download the Full Report Here

On April 3, 1973, Martin Cooper made the first call from a handheld cellular telephone. Ten years later, the first commercially available cell phones went on sale in the U.S. for almost $4,000 each; they weighed 2 lbs, offered a talk time of just 30 minutes per battery charge and could store 30 phone numbers. Today, two iPhone 6s handsets have more memory capacity than the International Space Station. As recently as the early 1990’s, most commercial real estate firms communicated via landline telephones, fax machines, and US mail. When contrasted with today’s global connectivity, instant transactions, and real-time collaboration, the impact of mobility on business is nearly impossible to fathom.

Informate’s 2015 International Smartphone Mobility Report finds that the average American:

  • Makes or answers six phone calls per day
  • Sends and receives 32 texts
  • Spends 14 minutes on chat/VOIP
  • Spends 26 minutes a day texting.


Tweet This: #CRE in 140 Characters

Posted on: Wednesday, April 13th, 2016, under Marketing.

Evan Santosby Evan Santos, Partner Relations at RealMassive
Is Twitter in your commercial real estate tool kit? If not, you could be missing out on huge opportunity. Twitter is where people connect with their interests, share their opinions, and find out what’s happening in the world in real-time. For CRE professionals, Twitter can be a powerful tool to add to your arsenal, with over 300 million active monthly users and over 500 million tweets being posted every day. Businesses and professionals can tap into Twitter to expand their reach, connect with new and existing clients, and keep a constant stream of relevant information. Not to mention, Twitter is an extremely powerful branding and marketing platform. In fact, most of the top companies in industries across the board have realized the value of Twitter and are actively utilizing the platform in their everyday business.

Having a presence on Twitter creates value for you as an individual & as a company. Being present on Twitter creates #brand value for you as an individual & company. #SocialMarketing

In today’s world, every person online is their own brand. When you establish a strong personal brand, you can integrate that brand with that of your company’s. Social Media expert, Erik Qualman, published a book called Socialnomics that illustrates how social media transforms the way we live and do business. Erik’s work shows us that while branding is often associated with a corporate entity, through personal branding individuals can create a trademark identity that people can come to know them and their business for. For CRE pros, the key to mastering personal branding and capitalizing on Twitter for your business is all about honing in on the art of engagement.


4 Tips and Tricks for Your Next Broker Open House

Posted on: Wednesday, April 6th, 2016, under Marketing.

by Brittany Omansky, Customer Experience Manager at RealMassive
What do you think of when you hear the words “open house”? Until I began working in commercial real estate, I thought of touring perfectly-staged homes and hoping to find fresh-baked cookies in the kitchens. However, CRE open houses are much more elaborate – though food is still a central theme! During my time as the marketing manager at Lincoln Property Company in Denver, I planned my fair share of these events, and I found that there are four essential components to hosting a killer open house.

1. Schedule it around a meal –  Through trial and error, I discovered that events around breakfast or lunch time have the best turnout. According to Mark Hernandez, Marketing Manager at HPI and avid RealMassive user, “Hosting a lunch works really well. Since everyone has to eat, most brokers are inclined to attend the event if they know they are going to get a good meal out of it.” You want people to come for the food and stay long enough to take a look at your space. It’s even fun to serve food from local restaurants to highlight the surrounding amenities.


The New #CREcosystem | Access

Posted on: Monday, April 4th, 2016, under Guest Authors, Marketing, Thought Leadership, Uncategorized.

RealMassive Excerpt from The New #CREcosystem | Download the Full Report Here


Long before the advent of smartphones, tablets, and cloud-based apps, CRE was a data-centric industry. In the words of Dr. J. Nathaniel Holland, Chief Research and Data Scientist for NAI Partners, “CRE has a rich history filled with data, but the industry is just beginning to tap into its full potential through actual statistical analyses and data science. It is critical for stakeholders to move beyond historic ways to embrace new data-driven approaches, success of which will ultimately be gaged by knowledge driven entrepreneurship derived from the data analytics. Gut instincts and experiences lead to the important ideas, hypothesis, and alternative hypotheses that are worth testing through rigorous statistical analyses, results of which produce knowledge that complements (and sometimes contradicts) the initial gut instincts and experience.”

Before the advent of smartphones, tablets & cloud-based apps, CRE was a data-centric industry. Long before smartphones, tablets & cloud-based apps, #CRE was a data-centric industry. #CREcosystem

We asked the industry’s emerging and influential voices about their thoughts on the history of data in CRE, and where they think it’s taking us today and in the future.