Getting Social at #RECon16

Posted on: Tuesday, May 31st, 2016, under Marketing, Uncategorized.

“Mike" by Mike Westgate, Vice President of Marketing at RealMassive

I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I have an appreciation for the marriage of physical and digital branding and the connected consumer experience. For this reason and many others, ICSC’s global conference RECon became a fascinating opportunity. As RealMassive continues to expand and explore the retail vertical within our open and connected marketplace, we opted for digital participation in the conference this year.

Leveraging tremendous momentum behind our #CREcosystem predictions report, we decided to focus the discussion on tech trends propelling retail and create a digital surround-sound leading up to RECon. Partnering with our friend and mastermind of last year’s #ICSCStyle, Julie Augustyn, we lit a “bonfire” and the participation has been overwhelming.


CRE on The Physical Web

Posted on: Tuesday, May 24th, 2016, under Development, Marketing, Uncategorized.

JasonBy Jason Vertrees, Chief Technology Officer at RealMassive
I just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going to focus this article on one technology I found to be immediately applicable to commercial real estate (CRE): the Physical Web.

The Physical Web provides a digital existence to real, tangible objects around you. It allows you to walk up to and interact with physical objects in totally new ways. Such generalizations aren’t terribly clear, so let’s consider two simple examples.

First, consider looking for office space downtown. You’re walking down 5th Avenue. You pull out your phone and see that the building in front of you is on the Physical Web. You click on the notification, like that shown in Figure 1, and are taken to the building’s web page on RealMassive, which shows the building’s availabilities in real time for free. There is one space left, and it happens to be the perfect size, with a reasonable asking rate.

Let’s look at another example. You arrive at your office before work hours, so the door is locked. You pull out your phone, knowing the security doors are on the Physical Web. You tap your phone to interact with the doors. It connects and asks you to prove who you are. You use the fingerprint scanner on the back of your phone and the doors unlock.

These are actions that the Physical Web are starting to afford us. Let’s take a quick look at how it all works, then consider a few more possibilities.


San Antonio: The Lone Star State’s Next Boom Market

Posted on: Monday, May 23rd, 2016, under Market Analytics, Uncategorized.

Evan Santosby Evan Santos, Partner Relations at RealMassive
10 years ago, San Antonio was a sleeper city of Texas, often overshadowed and outcompeted by its more well known neighbors, but recently the Alamo city has begun to blossom into one of the most desirable locations in the lone star state. San Antonio’s growth, in terms of both population and economy, are driving a strong surge in the local commercial real estate (CRE) market. Additionally, the CRE industry is seeing a national trend toward investment and development in rising secondary markets such as San Antonio. In fact, the 2016 Report by PwC and ULI, predicts that secondary markets will only continue to get stronger. According to PwC, second tier markets that are emerging as “18 hour cities” are predicted to be the number one trend in 2016. San Antonio is showing all the signs of a rising 18 hour city, resulting in growing confidence in potential CRE investment and development.

So what supports this trend and interest in San Antonio? To start, the strengthening U.S. macroeconomic performance is bolstering absorption and improving occupancy in the majority of American real estate markets. In 2015, the US commercial real estate sector grew at moderate pace and that should continue well into 2016. Vacancy rates are down across the retail, industrial, and office sectors with office vacancies hitting their lowest point since 2008, according to CBRE Group. Furthermore, rental prices are steadily being driven up by an increase in demand. The commercial real estate market should continue to make gains and transaction volume is set to increase at a steady pace. The possibility that prices may top out in high end markets sets the stage for markets like San Antonio to thrive.


The Pivot from Fashion to Friendship: #ICSCStyle and The #CREcosystem

Posted on: Saturday, May 21st, 2016, under Guest Authors, Marketing, Uncategorized.

“Julie Augustyn Guest Post by Julie Augustyn , Senior Director of Real Estate
theBrokerList and Buildout #DNAofCRE survey revealed some important statistics about the commercial real estate industry. To no surprise, the biggest standout was that 71% of industry professionals cited relationships as the biggest stimulus for winning business.


What is your opinion on using social media as a relationship development tool for CRE?


The Retail #CREcosystem: Digital Awakening

Posted on: Wednesday, May 18th, 2016, under Guest Authors, Marketing, Thought Leadership, Uncategorized.

 The Dawn of Modern Retail #CREcosystem

We’re continuing the digital dialogue among retail professionals about how technology is propelling the industry. The insightful responses we’ve received to date make one thing clear, connectivity is the foundation of nearly every modern day business. Organizations, including those in commercial real estate (CRE), are faced with heightened expectations produced by on-demand consumption of goods and information. The retail industry industry pros featured below recognize the importance of maintaining relevance in an ever-changing market and leverage technology as a competitive advantage.

Social media has evolved from a one-way communication channel into an ongoing dialogue, growing into a dynamic tool for customer engagement and research.”  [tweetthis twitter_handles=”@RealMassive”]#SocialMedia is evolving into a dynamic tool for customer engagement & research. #CREcosystem[/tweetthis]

Until now, mobile and social channels have predominantly been viewed as complementary to traditional activities such as relationship building or commerce. However, responses from our panel of influencers reveal a much more dynamic, interactive, and powerful experience enabled by digital-first customer engagements. Social media has evolved from a one-way communication channel into an ongoing dialogue, growing into a dynamic tool for customer engagement and research. Through this lens, retail CRE pros are using these technologies to not only respond to shifting consumer and market demands, but to actively shape the industry around them.

The Retail #CREcosystem: Igniting the Conversation

Posted on: Thursday, May 12th, 2016, under Guest Authors, Marketing, Thought Leadership, Uncategorized.

We’re excited to initiate a digital dialogue among retail professionals about how technology is propelling the industry. We recently lit a similar bonfire with commercial real estate influencers and produced a report outlining trends and emerging opportunities called The New #CREcosystem. We plan to capture similar perspectives and best practices specific to retail, creating a social surround sound for RECon in Las Vegas. Leveraging the expertise of industry executive Julie Augustyn (and specifically her innovative #ICSCstyle campaign at RECon ‘15), we’re off to a fast start with tremendous responses, but will continue to collect additional thoughts and ideas leading up to and during the conference.

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Finding the Right Tenant Representation

Posted on: Wednesday, May 4th, 2016, under Guest Authors.

“Doug JonesGuest Post by Doug Jones, Principal and Executive Vice President at Colliers International
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Colliers in Austin is partnering with RealMassive to produce a blog series aimed at informing current and future tenants on the real estate search process and identifying ideal representation. While the process of sourcing, negotiating, and executing an office lease is often perceived as daunting, it is really quite simple when you recognize and understand opposing interests.