I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I have an appreciation for the marriage of physical and digital branding and the connected consumer experience. For this reason and many others, ICSC’s global conference RECon became a fascinating opportunity. As RealMassive continues to expand and explore the retail vertical within our open and connected marketplace, we opted for digital participation in the conference this year.
Leveraging tremendous momentum behind our #CREcosystem predictions report, we decided to focus the discussion on tech trends propelling retail and create a digital surround-sound leading up to RECon. Partnering with our friend and mastermind of last year’s #ICSCStyle, Julie Augustyn, we lit a “bonfire” and the participation has been overwhelming.