Pokémon GO and Retail Real Estate

Posted on: Thursday, July 28th, 2016, under Guest Authors.

“Jesse Tron Guest Post by Jesse Tron , Head of Corporate Communications & Research at The Dealey Group
 
 
So if you haven’t heard of Pokémon GO at this point – you’ve probably spent the last few weeks living under a Geodude. I’m not going to go into detail here on how to play the game or tips and tricks – frankly there are far better people suited to do that – like by Paul Tassi over at Forbes.  This comes as no surprise to anyone that has read any of my previous articles, but I’ll focus on what it means for retail and shopping centers – spoiler alert – it could be huge.

Articles that point out some of the struggles with foot traffic of late – also suggest that Pokémon GO could be a boon in that area for retailers and shopping centers alike. An early read by SurveyMonkey suggests that 26 million Americans were already playing Pokémon GO as of July 15 – but with 4-5 million users being added daily…quick math…that could be up to over 75 million as of this writing. Of course, that’s not sustainable as Survey Monkey points out, since at that pace it would be on every US Smartphone by September. Still – that’s a lot of potential for those looking to capitalize.

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How does your office location affect your employees’ commute?

Posted on: Monday, July 25th, 2016, under Guest Authors, Uncategorized.

“Julie Augustyn Guest Post by Andrew Alizzi , Research Coordinator at Avison Young

We are all familiar with Austin’s traffic woes, particularly when it comes to our daily commutes to and from work. Housing proximity to the workplace has increasingly become a factor in deciding where to work or live for Austin’s residents. In fact, many of our clients have noticed how their office location can impact their existing workforce as well as their company’s ability to recruit and compete for new talent.

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The Data Behind the Raleigh Market Supply

Posted on: Monday, July 11th, 2016, under Uncategorized.

2ce2588 Guest Post by Zach Wade, Founder and Chief of Experiments at Blueriver Quant Labs

In the first half of 2016, RealMassive data revealed that demand for Raleigh-Durham office space is quite inelastic. Tenants appear insensitive to moderate price increases, likely because space remains a bargain compared to space in primary markets like New York and Boston. There’s no shortage of young talent, which supports the argument that Raleigh-Durham is entering the class of 18-hour cities.

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