Guest Post by Jesse Tron , Head of Corporate Communications & Research at The Dealey Group
So if you haven’t heard of Pokémon GO at this point – you’ve probably spent the last few weeks living under a Geodude. I’m not going to go into detail here on how to play the game or tips and tricks – frankly there are far better people suited to do that – like by Paul Tassi over at Forbes. This comes as no surprise to anyone that has read any of my previous articles, but I’ll focus on what it means for retail and shopping centers – spoiler alert – it could be huge.
Articles that point out some of the struggles with foot traffic of late – also suggest that Pokémon GO could be a boon in that area for retailers and shopping centers alike. An early read by SurveyMonkey suggests that 26 million Americans were already playing Pokémon GO as of July 15 – but with 4-5 million users being added daily…quick math…that could be up to over 75 million as of this writing. Of course, that’s not sustainable as Survey Monkey points out, since at that pace it would be on every US Smartphone by September. Still – that’s a lot of potential for those looking to capitalize.