SharpLaunch Forges Commercial Real Estate Data Partnership with RealMassive

Posted on: Thursday, May 25th, 2017, under Media.

AUSTIN, Texas, May 25, 2017 (GLOBE NEWSWIRE) — SharpLaunch, an all-in-one digital platform for commercial property marketing, announces an innovative data distribution partnership with RealMassive, commercial real estate’s first open and connected digital marketplace. The power of automated data sharing and expanded property exposure between these tech platforms will produce a new reality for commercial real estate data management and marketing.

The new partnership will enable SharpLaunch clients to automatically syndicate their commercial real estate availabilities to RealMassive in real-time, providing expanded national visibility across mobile-optimized search, social, and digital channels. Ultimately this will enable any user to consume the most accurate and comprehensive CRE data in the market on any device.
“We are excited about our partnership with RealMassive because we’re giving our clients more visibility and additional scale to distribute listing availabilities in front of more prospects. The deep integration between RealMassive and SharpLaunch platforms means our clients will have their listings automatically and almost instantaneously updated at all times inside of RealMassive.” – Bob Samii, CEO of SharpLaunch

“Our partnership with SharpLaunch further differentiates us from existing, antiquated listing sites and illustrates the open, collaborative nature of our data platform. The combination of web experiences on SharpLaunch powered building pages and RealMassive’s ecosystem of properties, firms, and pros will accelerate leads and significantly reduce time spent on marketing and updating listings.” – Patrick Lashinsky, CEO of RealMassive
To learn more about the details and benefits of this partnership, please contact or

About SharpLaunch:
SharpLaunch is an all-in-one digital marketing platform for commercial properties. It provides an easy-to-use suite of marketing tools specifically built for CRE building owners, asset managers, and brokers who want to improve asset visibility, streamline marketing activities and save time.
About RealMassive:

RealMassive™ is commercial real estate’s open and connected digital marketplace, covering nearly four billion square feet of office, industrial, and retail space. The Austin-based SaaS firm provides CRE professionals with critical insights into the performance of their markets and portfolios while streamlining their marketing efforts. Users can list, search, and share data sets through an intuitive platform optimized for performance analytics, digital marketing, and inventory management. @RealMassive


Posted on: Thursday, May 25th, 2017, under Thought Leadership.

Contributed by Patrick Lashinsky – CEO of RealMassive

Consistent with RealMassive’s mission to connect every person and place in the global commercial real estate marketplace, we strive to match the industry’s technology acceleration with engaging and informative social content. Leveraging the popularity of CRE’s first influencer-focused predictions report (The New #CREcosystem), we collaborated with #CRETech partner and fellow Austin-based tech firm REthink CRE to release a sequel edition which includes fresh topics and new participants.

The commercial real estate industry is experiencing a profound economic, social, and cultural transformation. With steady change painting a new landscape for real estate, things are beginning to look different than they did even one decade ago. Professionals are being tasked with finding new ways to adapt to an on-demand business landscape. In order to remain relevant and competitive, the industry as a whole must operate dynamically and iterate rapidly as part of the modern digital era.


10 Tips to Choosing a Property Management Company

Posted on: Friday, May 19th, 2017, under Guest Authors.

Contributed by Century 21 Everest

If you’re new in the real estate business and thinking of investing in a rental property, choosing a reputable property manager should be one of your top priorities. To ensure that, familiarize yourself with these tips below. They will help you pick the best company in your locality.

10 of the Best Tips for Choosing a Property Management Company

1. Start by Interviewing Several Property Managers
As a property owner, you have to interview your tenants to ensure that you won’t have any issues later on. You should also practice this when hiring a property manager. This would allow you to compare and find out which among them is the best. Aside from that, by interviewing a couple of property managers, you can pinpoint who among them is really capable of doing the job. You’ll have the ability to determine who among them has the knowledge and experience when it comes to handling a rental property.

2. Does He Have a License and Certification?
In most places, it is required to have a broker’s license and a property manager should have a certification coming from trade organizations. These organizations provide a certification after the completion of their training program. Keep in mind, a property manager that has spent some time to complete this training can be a good indication that he will be dedicated to his job.

3. Ask for References
As you interview the property manager it’s important that you ask about their management experience and references from owners of previous buildings they managed. Likewise, to ensure that they are really qualified, it’s important that you check their portfolio as well. Remember, this company would be in charge of your investment, and so, you have to ensure that they can handle the responsibility quite well.


How your Office Culture Generates Success

Posted on: Thursday, May 18th, 2017, under Guest Authors.

How your Office Culture Generates Success

Peggy ScottContributed by Peggy Scott, and the CBI Austin Team

Does your workspace reflect or enhance the office culture you desire? More than likely it reflects an office culture, but does it reflect the one you want? Walk into someone’s home and you probably get a good idea of what they are like, you probably get a good sense of their interests, their passions, what is important to them. Most of us put careful thought into how we design and organize our house to reflect our personalities and what we love, our design impacts how we feel about our home. We spend just as much time if not more at work, but often times our office is not given the same consideration.
A workspace ought to reflect what the organization cares most about, and be designed in such a way that it complements how the people work individually and as a team. When an office is designed with the needs and opinions of the employees and the clients in mind, creativity, productivity, collaboration, engagement, health and happiness all increase and significantly improve morale and ROI.


Thank Technology For These 6 Trends in Experiential Retail

Posted on: Thursday, May 18th, 2017, under Uncategorized.

Thank Technology for These 6 Trends in Experiential Retail

ten-xby Ten-X, Ten-X is the nation’s leading online real estate transaction marketplace and the parent to Ten-X Homes, Ten-X Commercial and

One of the reasons that malls and shopping centers have taken a hit is because of technology. With online shopping an easy, efficient, and often cheaper way for people to get what they need, shopping at department stores is becoming something that only people who urgently need or demand instant gratification do.

This has led to an increase in experiential retail: the concept of paying for an experience as part of buying goods and services. Ironically, the same technology that has reduced the market share that malls and big box stores hold has helped experiential retail. Here’s how:

1. Using social media to understand customers

Social media has long been used as a successful marketing tool that businesses use to get their message out. These days, companies aren’t turning to Facebook, Twitter, and Instagram to speak, but rather to listen. Conducting surveys and having discussions with customers via social media platforms has been revolutionary in helping businesses determine wwhich experiences customers want when they enter the store.

2. Creating customized products

Advancements in technology have changed the way that businesses service their customers’ needs, and a good example of this is Asics foot mapping service. Customers are able to visit a participating Asics store and have their feet and gait analyzed as they run on a treadmill. A computer then analyzes the data and determines which shoe is optimal for the runner’s feet.
In another example, Adidas and Intel partnered up to create the adiVERSE, an in-store touchscreen wall that let customers mix and match styles and browse through more than 8,000 different types of shows.


3 Reasons Every Commercial Property Should Have a Strong Online Presence

Posted on: Wednesday, May 3rd, 2017, under Guest Authors, Marketing.

3 Reasons Every Commercial Property Should Have a Strong Online Presence

Bob Samiiby Bob Samii, Founder and CEO at SharpLaunch

Are you taking advantage of the most powerful resource in your commercial real estate marketing arsenal?

The digital presence of each one of your properties has become critical to help attract and convert potential tenants and investors and we know that at least 80% are already starting their search online.

Just how much has online search grown in CRE? Since 2008, the number of searches has increased 60% and today, nearly 60% of people surveyed perform their own research, even if working with a broker.

There are several ways to build a digital presence that you “own” and can leverage to build your brand online. This includes CRE Tech tools that allow you to take the development process into your own hands and cost effectively manage your property’s online presence.

You can also tap into the expertise and resources of a specialized agency for branding and web development.

Whichever direction you take, there are three important reasons your property needs to have a strong web presence, and a lot of specific benefits you’ll gain by building one.