What Role Will Big Data Play for CRE in 2018? Part III for CREs

Posted on: Tuesday, March 6th, 2018, under Data, Open Data, Real Estate Investing, Research, Technology, Thought Leadership.

Commercial Real Estate Skyline

Having more accurate market big data has always been a distinct competitive advantage in Commercial Real Estate: it gives us the ability for better informed site selection, improved floorplan design, and the ability to provide more value to our clients than anyone else can.

Because of this, it’s understandable that CREs are wary of making any technological change. They’ve been building their data-gathering system since they entered the industry and it’s one of their most valuable assets. This is a large part of the reason why big data, which has revolutionized countless other industries, has been slowly adopted in Commercial Real Estate.

The thing is, technological change happens regardless of whether the industry, as a whole, wants it. And as tech makes it easier to gather and analyze market data, what was once a competitive advantage quickly becomes a liability. As real-time market data becomes the norm in Commercial Real Estate, early adopters will be able to seize market share with better information gathered more cheaply.

We have high expectations for the role of big data for CREs in 2018. New, easy-to-use software is giving us new ways to receive and interpret actionable data – in real time. We can now see how a given market is performing right now so you can spend less time gathering and analyzing market data and more time building relationships with your clients.

Here’s our prediction for big data’s role for CRE in 2018:

Assessing Opportunities

CRE companies will invest heavily in data and analytics platforms, which means data-centricity is quickly becoming the strategic choice among CRE executives. We’re beginning to use CRE data to shape our opinions and to come up with actionable strategies to use. Big data allow us to monitor trends in our industry as they develop, so we can stay one step ahead of the newest topics giving us the advantage to spot opportunities in leasing trends.

Improving Site Selection

With software to analyze big data, you can map out locations for your clients based on minimizing their employees’ average commute. Then, with real-time market information, you can look for properties that are available within that area and give them the most up-to-date pricing information: we can use real-time data to strategically pair the right space with the right tenant.

Being Able to Give Your Clients More Actionable Data 

Being able to see your market in real time means you can see if one building in a particular area is leasing at below-market rates before their Owner Rep realizes it and increases their price per square foot. You can also see if the market is about to start a downturn and make sure they don’t sign a long-term lease and wait for better options down the road.

Building a Competitive Advantage

Today, utilizing big data and the newest tech available will give you an advantage over your competition. Today’s market intelligence platforms allow us to make informed insights on current value, risks, and opportunity costs. But, as more and more CREs adapt their intelligence-gathering to focus on real-time data, the value will shift from grabbing market share to just keeping up.

What Role Will Big Data Play for Commercial Real Estate in 2018: Part 1

What Role Will Big Data Play for Commercial Real Estate in 2018: Part 2

What Role Will Big Data Play for CRE in 2018? Part I Retail The Future of Retail is Now

Posted on: Friday, December 22nd, 2017, under Data, Market Analytics.

Commercial Real Estate Data and InformationThere are countless prognostications about the future of retail that run the spectrum: a quick search for ‘the future of retail’ will tell you that brick and mortar retail is dying at the same time as it highlights successful eCommerce startups building dozens of retail stores across the country.

You already know the truth: retail is changing – just like it always has. If you go back 20 years and look at the headlines, they covered in the death of Main Street and the boom of the mall and big box retailing.

The real question is, ‘How is retail changing and what’s next?’

The answer is in the data.

Market Intelligence

Commercial Real Estate has always been about information: gathering it, analyzing it, and then providing your clients with value. What we’re excited most about is the influx of new information coming into CRE.

More and more, building owners are installing sensor technology to gather real-time pedestrian and vehicle traffic statistics. Combining this with unstructured data from sources like search engines and social media enables us to overlay traffic volume with other data, such as interests, behaviors and income, giving retailers real, actionable data to find their ideal location.

Being able to ascertain the revenue a specific type of retailer can generate from a given location in turn gives LL Reps more information so that they know precisely what NOI is possible.

On top of that, the trendy business model for retailers is to start out as an eCommerce-only store and then expand to have physical locations. This gives them a large amount of data about their customers when they’re shopping around with their Rep. They can see where their site is getting the most traffic from, and the common interests of their fans on Facebook and Twitter, and use that to help with site selection.

The Long-Awaited Internet of Things

IoT has been on pretty much every ‘what’s next’ list for years. The idea of creating smart buildings to adjust temperature, humidity, and lights has had people excited for ages. Now, the addition of tech to give us more location analytics so that retailers can learn more than ever before about people’s in-store purchasing behavior, giving retailers a better ability to determine what building layouts work best, and which ones don’t.

This, layered with traffic data, likely makes for the best-informed tenant in history.

The Meaning for Commercial Real Estate

From CRE’s point of view, the need will be centered around gathering actionable market data as quickly as possible. With it, Tenant Reps will be able to see what building layouts and assignable area they will need to maximize revenue for the store as well as ascertain reliable revenue models to make sure the location is a good long-term fit.

At RealMassive, we are creating real-time data analytics so you will be able to give your clients the best advice with the latest data to back it up. Want to find out how? Sign up for a demo.

How Good is CRE Big Data? Three Ways to Use Big Data to Your Advantage

Posted on: Tuesday, August 8th, 2017, under Commercial Real Estate, Data, Technology.

Bob Samii

The term big data sounds incredibly complicated, implying vast layers of statistics and trends to translate and then use to make solid predictions. It’s intimidating to those who not only don’t have access to big data, but who are also inexperienced in harnessing its power to make proactive and well-informed decisions.

By anyone’s estimation, though, big data is a valuable tool that reveals new trends and opportunities for those in commercial real estate. In fact, solution providers who give their clients enough content and numbers to navigate through all stages of the buying process are chosen 95% of the time over those who do not. Everyone is potentially accessing the same numbers as everyone else, but it’s the sort of questions these stats prompt that matter.

It’s clearly crucial to understand and use big data. How? Here are a few ways to turn the numbers into sales:


  1. Creating a comprehensive site evaluation. Office buildings equipped with sensor technology can provide real-time foot and vehicle traffic statistics and predictions. Such unstructured data, when merged with the property information already available in structured data outlets, creates a strategically tight target to identify appropriate tenants. Also crucial to consider are past price negotiations and loans, the current state of the property, maintenance costs, and policies. Transparent transactions are the goal.
  2. Predicting client behaviors and preferences. Well-researched assessments of a property help targeted buyers make decisions, whether they’re new tenants or currents tenants deciding whether to extend leases. Unstructured data that monitors leasing trends and stays current on related topics appearing on social media streams and via online opinions has a direct connection to identifying focused business opportunities. For example, with insights gleaned from recent increases and interest in shared office space, large offices are now being divided into smaller units to attract start-ups and sole proprietors, bundling shared services all tenants will need regardless of their industries. This is a clear response to predictive unstructured data layered with structured information.
  3. Revolutionizing property technologies. The needs and expectations of potential buyers and tenants are changing on a dime, and the only way to process and implement the most recent developments is by keeping current with big data. Analytics including every important entity in the sales process, as well as the use of smart sensors to manage up-to-the-minute energy resources on property, are necessary to acquiring and keeping buyers engaged.


Big data is all about making insider information available to those who formerly had limited access. One of the biggest complaints about big data is that major corporate players with deep pockets have invested in compiling data to be uniquely useful; it’s the governance of the data that gives smaller players pause. Transforming the numbers into meaningful and accessible business intelligence across the commercial real estate industry is the ultimate goal of the new big data. Using its power is the key to enabling innovations in the commercial real estate industry, as well as enabling growth, continued smart development, and profits.

Gain access to CRE Big Data through our innovative platform, built for Commercial Realtors. Sign up today.

Berkshire-Hathaway and RealMassive Announce Commercial Data Partnership

Posted on: Friday, July 21st, 2017, under Announcements, Data, Media, RealMassive News.

Bob Samii

AUSTIN, Texas, June 13, 2017 (GLOBE NEWSWIRE) — RealMassive, commercial real estate’s first open and connected digital marketplace, will provide automated property listing and digital marketing exposure for all Berkshire Hathaway HomeServices Commercial Group’s (BHHS) represented commercial properties. Through an innovative API-based connection, BHHS’ inventory data will transfer automatically and in real-time to RealMassive’s national, open database. The connection also delivers BHHS’ brokers and their clients mobile-optimized visibility across multiple markets, search, and social channels.

“We’re excited and pleased to be the first commercial real estate brokerage service provider to partner this way with RealMassive and take the first steps toward real open access for commercial real estate property data. Open access to CRE property data is changing the way brokerage is done and at Berkshire Hathaway HomeServices Commercial Group we’re proud to be the first to automate with RealMassive. It gives us a real advantage for our clients, for our agents and for the business community.” – Michael W. Fields
“Our partnership with this industry giant and established household brand further separates us from traditional commercial data providers. Like us, the BHHS team is in constant pursuit of modern, digital business practices and we are excited about our future together. RealMassive’s focus on data automation, open access, and mobile solutions will help us both achieve our objectives as we support the growth and expansion of their commercial services division.” – Patrick Lashinsky, CEO of RealMassive

This announcement comes on the heels of significant advancements in data growth and market coverage for the Austin-based tech firm. Already presenting nearly four billion square feet of commercial property and land, RealMassive is in pursuit of tripling their property data inventory by the end of 2017.
To learn more about the details and benefits of this partnership, please email contact@realmassive.com.

About Berkshire Hathaway HomeServices Commercial Services:
Berkshire Hathaway HomeServices Commercial Services is among the few companies entrusted with the Berkshire Hathaway name, an enterprise worth more than $200 billion dollars today.
Our namesake, Berkshire Hathaway, was named the No. 1 company in Barron’s annual ranking of the world’s 100 most respected companies. This speaks to a commitment to business ethics and integrity over all else, as is consistently demonstrated by its chairman, Warren Buffett.
The company is built on the proven operational excellence, demonstrated integrity, and the reputation of Berkshire Hathaway – among the world’s most admired companies, according to Fortune’s 2012 ranking.

Simply put, the Berkshire Hathaway network of commercial real estate sales professionals share the strength of a solid universal business reputation that’s great for business.
About RealMassive:

RealMassive™ is commercial real estate’s open and connected digital marketplace, covering over four billion square feet of office, industrial, and retail space. The Austin-based SaaS firm provides CRE professionals with critical insights into the performance of their markets and portfolios while streamlining their marketing efforts. Users can list, search, and share data sets through an intuitive platform optimized for performance analytics, digital marketing, and inventory management.

RealMassive.com @RealMassive