Why You Should Add Video to Your CRE Listing: Video paints a true picture and drives leads

Posted on: Wednesday, October 4th, 2017, under Commercial Real Estate, Marketing.

Bob Samii

Commercial real estate listings are all about the visuals. High-quality photos are obviously essential, but adding a video to your listing takes it up a .

A video walk-through gives prospective buyers or leasers a real-life perspective of the property. It provides much more detail and description of the building than photos alone  can. Viewers can see how rooms connect and get a better idea of the layout.

If you’re not using video in your listings, here are some reasons why you should.

Video Traffic Keeps Growing

YouTube is the second-largest search engine, behind Google. Websites with properly optimized video will rank higher in search results, which means more people will find you. Mobile videos are even more of a traffic driver. Online video will represent nearly 70% of all mobile traffic in 2017. Videos are among the shareable content. Listings with video will be more likely to be shared.

Video Better Conveys Information

People often prefer videos over text and photos these days. Most people don’t like to read and digest information. You can convey more information with video in less time than you can with text, and people are more likely to remember what they’ve seen in videos. So, you can provide all the information that potential leads need in a shorter timeframe, which they will appreciate.

You’ll Create Better Visuals  

Consumers respond to video. Letting them visualize the space in a real way, where they can see the true sizes of rooms and how they connect, increases their level of interest in the property. Videos tell a property’s story, as well as the story of its surrounding neighborhood.

A video paints a true picture. Just make sure your video is high quality, and hire a professional to get it right. Proper lighting, good pacing, and a steady picture will get the listing the attention it deserves.

You Can Establish Yourself

Consistently creating video for your commercial real estate listings can help establish your CRE business and you as a major player in the industry. Make sure you make an appearance in the video to introduce the property and talk about its features. It shows that you are innovative and creative, and it can help you grow your sales in the future.

Videos generate potential leads for your property, increasing the likelihood of a quick sale or lease. It can also help raise your company’s profile. When planning your listings, start making video an integral part.

Beyond the Building: 3 Ways to Show Off a Property’s Personality in an Online Listing

Posted on: Thursday, August 31st, 2017, under Marketing.

Bob Samii

Aside from location – walls, floors, price, and square footage are what most people consider when they’re looking to purchase or lease commercial real estate. But, as you know, there’s so much more to a space than the four walls that contain it.

Every building has a personality and gives off a certain vibe. The more you help highlight and show off these aspects, the more likely you’ll be able to attract tenants or buyers. When you’re creating your online listing, be sure to factor in key aspects of the property that capture its personality and essence. Here are four ways to do just that:


  1. Focus on Location Location is one of the top things that people consider when looking for a space to buy or rent. Online listings should highlight a variety of aspects related to location, because different things matter to different people. Discuss whether it’s located near major highways or neighborhoods and share some engaging, active images of nearby hotspots and the surrounding area. As walkability is another factor that comes into play, particularly to millennials and younger businesses, it’s important that you highlight the property’s proximity to cafes, restaurants, parks, shops, and more. And, of course, make sure the listing includes a map and plenty of photographs of the exterior of the building, along with the street where it’s located.


  1. Highlight Demographics. Neighborhood demographics can make or break a business. So, when business owners look for spaces to buy or rent, they want to know who and what makes up the neighborhood. Include whether the neighborhood is more commercial, industrial, or residential. Mention some of the types of businesses that are included in the neighborhood.


  1. Give the Space Life. When people are looking to buy or rent a space, they want to see all the potential that you see. Be sure to tell a great story of the space – describe it in jaw-dropping detail. Get your potential buyers salivating at the idea of occupying it.  Share whether or not the space is already built out, or if build outs will be customized for the tenant. Give options and ideas. Don’t forget the basics like  the square footage of the building as a whole and each individual space. How many units are available? What amenities does the building offer? Who are some of the existing tenants? Do tenants have the right to make changes to the space? Is storage available?

The dimensions and other practical information are obviously important for buyers or tenants. But, a building’s vibe and personality is often what truly draws attention to it. So, go ahead and truly show off the property’s best features. People will take notice.

9 Tips for Photographing Commercial Properties to Get Attention: How to show off its best features

Posted on: Tuesday, August 8th, 2017, under Commercial Real Estate, Marketing.

Bob Samii

High-quality photography is essential for commercial real estate listings. Most buyers begin their property searches online, where making a strong first impression is everything.

If you’re new to real estate photography, the best way to learn is through practice. Experiment with different angles and light settings, and take photos at different times of day to see which look best. You can always delete the less-than-stellar ones.

These nine tips will help you photograph your commercial property so that it gets the attention it deserves:


  1. Use a Wide-Angle Lens. If you decide to be your own photographer, invest in a wide-angle lens. The wider frame showcases the true sense of the space and provides a sense of depth and detail.


  1. Emphasize Space and Lighting. Buyers look for natural light and space—so, make sure you accentuate both. You’ll need to consider the best time of day to take the photo to capitalize on the light so that you can avoid bright sun and dark shadows. Often, the best time to take photos is when the sun is low.


  1. Avoid Vertical Shots. It’s always better to use landscape orientation for your property’s photos, rather than portrait layouts. People tend to be more drawn to horizontal photos, and they show off more of the property.


  1. Give Yourself Time to Shoot. Snapping great photos that will get your listing the attention it deserves takes time—so, give yourself enough time to take the best photos possible. A good photo shoot can take a fair amount of time, but that’s a worthwhile upfront investment that will pay off once your online listing goes live.


  1. Highlight the Best Features. Location is one of the most important aspects of commercial property. So be sure that the exterior photos highlight its location and some of the surroundings. For interior photos, emphasize each room’s best features—whether it’s natural light, spaciousness, or other identifiable qualities.


  1. Prepare the Space. Make sure furniture is carefully arranged in each room so that the photos demonstrate its possibilities. Adding fresh greenery, bright artwork, or other colorful accents can draw attention to the space.


  1. Clean Up. This probably sounds obvious, but make sure the space is clean and clutter free before photographing it. Any surfaces should be free from papers and other items. Clean windows and floors—and, generally, make sure everything is tidy.


  1. Choose the Angle Wisely. Angles matter when you’re trying to show off your property. Use a tripod to avoid blur and move around to find which angle does the best justice. Choosing the right angle can make rooms look more enticing and close a deal faster.


  1. Hire a Professional. The better your photos, the more likely you’ll get the best price for your listing. It’s also likely to sell or lease more quickly. If photography isn’t your thing, consider hiring a professional who has the right equipment and expertise. The return on investment is definitely there.


Whether you decide to DIY your commercial property’s photos or hire a professional, you want to be sure to showcase it in its best light. Buyers will definitely notice and take action.

3 Reasons Every Commercial Property Should Have a Strong Online Presence

Posted on: Wednesday, May 3rd, 2017, under Guest Authors, Marketing.

3 Reasons Every Commercial Property Should Have a Strong Online Presence

Bob Samiiby Bob Samii, Founder and CEO at SharpLaunch

Are you taking advantage of the most powerful resource in your commercial real estate marketing arsenal?

The digital presence of each one of your properties has become critical to help attract and convert potential tenants and investors and we know that at least 80% are already starting their search online.

Just how much has online search grown in CRE? Since 2008, the number of searches has increased 60% and today, nearly 60% of people surveyed perform their own research, even if working with a broker.

There are several ways to build a digital presence that you “own” and can leverage to build your brand online. This includes CRE Tech tools that allow you to take the development process into your own hands and cost effectively manage your property’s online presence.

You can also tap into the expertise and resources of a specialized agency for branding and web development.

Whichever direction you take, there are three important reasons your property needs to have a strong web presence, and a lot of specific benefits you’ll gain by building one.


Women Leaders in CRE & Tech: Part I with Diane Danielson

Posted on: Friday, November 18th, 2016, under Guest Authors, Marketing, Thought Leadership.

Analisa Goldblattby Analisa Goldblatt, Marketing Manager at RealMassive
As a woman in a historically male-led industry, I’m in constant pursuit of inspiration and growth opportunities. I’ve found that there is a wealth of resources and networks to help me build a career and ultimately become a leader in both real estate and tech. For my first in a series of “fireside chats” with established female leaders, I was honored to chat with Diane Danielson, COO of SVN Global. We originally connected with Diane to capture her insights on trends shaping the modern Retail #CREcosystem. Please feel free to share her amazing insights with your network and stay tuned for future spotlights.

What first attracted you to commercial real estate?

It was a combination of factors that attracted me to commercial real estate. First, I grew up in one of the premier planned communities, Columbia, MD. Designed by James Rouse in 1967, our community had carefully planned neighborhoods that were inclusive of all races, incomes, interests and religions. That was a living lesson in how real estate matters. Later on at Boston College Law School, I earned a place on the Environmental Law Review and further developed my interest in how we use land in a sustainable and sensible way. Commercial real estate tells the story of a community. It touches all we do and it changes as we change. It’s a key driver in our economy and I wanted to be involved.


The Consumerization of #CRE

Posted on: Tuesday, August 16th, 2016, under Marketing, Uncategorized.

“Mike" by Mike Westgate, Vice President of Marketing at RealMassive

During my days at Microsoft, former market share minorities iPhone and iPad invaded the enterprise like a tsunami. Initially, corporate IT teams resisted Apple-tech due to the complexities of supporting multiple platforms and perceived security risks. With a huge Windows and Office install-base to protect, we wanted to believe the levy would hold indefinitely. Guess who won? Modern, tech-savvy professionals in all sectors began demanding work-life consistency resulting in new ergo-friendly workstations and flexible remote arrangements. All of which required support for their personal tech devices.



“Property Go” – VR in the Built Environment @ SXSW 2017

Posted on: Tuesday, August 9th, 2016, under Marketing, Thought Leadership, Uncategorized.

RealMassive By RealMassive

What is the SXSW Panel Picker?

The SXSW PanelPicker is a “process that allows the SXSW community to have a significant voice in programming SXSWedu, SXSW, and SXSW Eco conference activities (presentations, panels, discussions, demonstrations, etc.).”

This year, RealMassive’s Mike Westgate teamed up with Foundry Commercial’s Julie Augustyn and Digital Influencer Ryan Dennis to promote a SXSW conversation around commercial real estate (CRE) and modern technology.


Branding Collateral in CRE

Posted on: Wednesday, June 29th, 2016, under Marketing, Uncategorized.

by Brittany Omansky, Customer Experience Manager at RealMassive
Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase customer loyalty.