What Role Will Big Data Play for CRE in 2018? Part III for CREs

Posted on: Tuesday, March 6th, 2018, under Data, Open Data, Real Estate Investing, Research, Technology, Thought Leadership.

Commercial Real Estate Skyline

Having more accurate market big data has always been a distinct competitive advantage in Commercial Real Estate: it gives us the ability for better informed site selection, improved floorplan design, and the ability to provide more value to our clients than anyone else can.

Because of this, it’s understandable that CREs are wary of making any technological change. They’ve been building their data-gathering system since they entered the industry and it’s one of their most valuable assets. This is a large part of the reason why big data, which has revolutionized countless other industries, has been slowly adopted in Commercial Real Estate.

The thing is, technological change happens regardless of whether the industry, as a whole, wants it. And as tech makes it easier to gather and analyze market data, what was once a competitive advantage quickly becomes a liability. As real-time market data becomes the norm in Commercial Real Estate, early adopters will be able to seize market share with better information gathered more cheaply.

We have high expectations for the role of big data for CREs in 2018. New, easy-to-use software is giving us new ways to receive and interpret actionable data – in real time. We can now see how a given market is performing right now so you can spend less time gathering and analyzing market data and more time building relationships with your clients.

Here’s our prediction for big data’s role for CRE in 2018:

Assessing Opportunities

CRE companies will invest heavily in data and analytics platforms, which means data-centricity is quickly becoming the strategic choice among CRE executives. We’re beginning to use CRE data to shape our opinions and to come up with actionable strategies to use. Big data allow us to monitor trends in our industry as they develop, so we can stay one step ahead of the newest topics giving us the advantage to spot opportunities in leasing trends.

Improving Site Selection

With software to analyze big data, you can map out locations for your clients based on minimizing their employees’ average commute. Then, with real-time market information, you can look for properties that are available within that area and give them the most up-to-date pricing information: we can use real-time data to strategically pair the right space with the right tenant.

Being Able to Give Your Clients More Actionable Data 

Being able to see your market in real time means you can see if one building in a particular area is leasing at below-market rates before their Owner Rep realizes it and increases their price per square foot. You can also see if the market is about to start a downturn and make sure they don’t sign a long-term lease and wait for better options down the road.

Building a Competitive Advantage

Today, utilizing big data and the newest tech available will give you an advantage over your competition. Today’s market intelligence platforms allow us to make informed insights on current value, risks, and opportunity costs. But, as more and more CREs adapt their intelligence-gathering to focus on real-time data, the value will shift from grabbing market share to just keeping up.

What Role Will Big Data Play for Commercial Real Estate in 2018: Part 1

What Role Will Big Data Play for Commercial Real Estate in 2018: Part 2

Check Out Avison Young’s Tech Spaces Q3 Newsletter!

Posted on: Thursday, September 21st, 2017, under Announcements, Thought Leadership.

Bob Samii

Get an update on the Austin tech sector’s workplace trends. Get insight on everything from who’s on the move to M&A and market news.

Download the report here and connect with the Avison Young team.

The Tech Spaces team at Avison Young specializes in office leasing advisory. Its members share a strong focus on the technology sector, representing a large number of technology companies throughout Austin as well as nationally.

Building a CRE Agency: Being a good fit determines your success

Posted on: Wednesday, September 20th, 2017, under Thought Leadership.

Bob Samii

Networking, a strong work ethic, and being knowledgeable about your local commercial real estate market can help you break into the industry. It’s also vital that you’re a good fit for commercial real estate.

Being successful in commercial real estate and building your own CRE agency hinges on where you specialize and the reputation and culture that you create. These elements are essential as you build your CRE agency.

Your Market

Commercial real estate brokerage and development is big business just about everywhere, but markets in big cities are often a little more active. Breaking into large markets sometimes takes more persistence, but your hard work will pay off. In smaller markets, it may be easier to make waves, but the deals are usually smaller, as are the fees and CRE .

Your Specialization

Finding a specialization keeps you focused so that you can build your agency and not get distracted with smaller deals or ones with elements you aren’t familiar with.

The specialization determines the types of properties you’ll handle, as well as the types of people that you’ll interact with, the knowledge that you need, and the environments you’ll work in. Depending on your personality type and interests, you’ll likely gravitate to a certain industry segment.

Your Agency’s Culture

Successful CRE agencies foster the idea that when everyone works together, everyone makes more money, gets and retains clients, and dominates the market. Make collaboration a part of your company culture. Fierce competition and distrust do more harm than good. Let this drive how you pay your staff, split commissions, and assess fees, as well as how you set up your .

Your Personality

Self-improvement can go a long way, but certain personalities are more successful in CRE. As a broker, you will simultaneously be a contractor, architect, salesman, attorney, financial analyst, and design consultant—depending on who your client is and what property you’re working with. Successful CRE professionals are personable, good with money, and driven.

Your income is not always steady. Can you manage your lifestyle on a commission, or not getting paid for several months? And, if you were to get a large six-figure check, you would likely need to make the money last for a while.

Success in commercial real estate depends on being a good fit. You have to fit in well with the industry, the lifestyle, and your specialization. And, as you build your agency, you have to create a company that fosters collaboration and fits within the.



Buying Commercial Real Estate? Here are 3 Advantages to Property Management’s Involvement in the Due Diligence Process.

Posted on: Thursday, July 20th, 2017, under Commercial Real Estate, Guest Authors, Real Estate Investing, Thought Leadership.

Bob Samiiby Liz Berthelette, Director of Research NAI Hunneman. Liz is a seasoned CRE researcher with a penchant for maps, graphs & data; providing insights on the local Boston market and beyond.
Purchasing a commercial property can be challenging; sometimes requiring a significant amount of due diligence in a short period of time. During this truncated timeframe, the new buyers need to complete a detailed investigation of the property to determine whether or not they remain satisfied with the asset and all its systems before closing the transaction.

Buyers can easily be overwhelmed and get lost in the details. NAI Hunneman’s COO & Director of Property Management, Steve Prozinski, looks at three key advantages to enlisting the assistance of a property management team during the due diligence period in order to ensure all the details are covered.

Pharma R&D

    1. Create A Property Budget: With years of operating budget experience under our belt, our Property Management team is able to provide buyers with an unbiased budget based on expected asset performance. This has proved to be an invaluable tool as the buyer can review it against the proposed budget in the Offering Memorandum (OM).


    1. Thoroughly Review Leases: Our team performs an extensive analysis of all tenant leases; looking for any terms or options that could present a problem prior to closing the sale or upon assuming new ownership. We also review all leases and amendments to confirm the accuracy of information presented in the OM — ensuring the marketing materials represent reality. Finally,
      our team examines the effects of certain decisions, such as future operating costs vs. capital costs and how these decisions could impact the on-going escalations from the tenant.


  1. Examine Physical Conditions: Conducting an extensive review of a property’s physical conditions involves reviewing specific areas or building systems (i.e., HVAC or roof conditions) with third-party consultants and experts to help identify any hot button issues. Then our Property Management team creates a capital plan for the asset, which provides the buyer with detailed information on potential repairs required on the building.

Over the years, NAI Hunneman’s Property Management team has saved new owners millions of dollars by identifying discrepancies in property OM’s, as well as discovering capital items that need to be addressed prior to the close of sale.

Our team can act fast, especially within the tight time constraints of the due diligence process, and our clients have benefitted tremendously.

Steve Prozinski is NAI Hunneman’s Chief Operating Officer & Director of the Company’s Property Management Division, which oversees a portfolio in excess of 7 million square feet. For more information on our property management services visit our website.


Posted on: Thursday, May 25th, 2017, under Thought Leadership.

Contributed by Patrick Lashinsky – CEO of RealMassive

Consistent with RealMassive’s mission to connect every person and place in the global commercial real estate marketplace, we strive to match the industry’s technology acceleration with engaging and informative social content. Leveraging the popularity of CRE’s first influencer-focused predictions report (The New #CREcosystem), we collaborated with #CRETech partner and fellow Austin-based tech firm REthink CRE to release a sequel edition which includes fresh topics and new participants.

The commercial real estate industry is experiencing a profound economic, social, and cultural transformation. With steady change painting a new landscape for real estate, things are beginning to look different than they did even one decade ago. Professionals are being tasked with finding new ways to adapt to an on-demand business landscape. In order to remain relevant and competitive, the industry as a whole must operate dynamically and iterate rapidly as part of the modern digital era.


The New #CREcosystem: What’s Next?

Posted on: Friday, March 3rd, 2017, under Thought Leadership, Uncategorized.

The New #CREcosystem: What’s Next

Consistent with RealMassive’s mission to connect every person and place in the global commercial real estate marketplace, we strive to match the industry’s technology acceleration with engaging and informative social content. Leveraging the popularity of CRE’s first influencer-focused predictions report (The New #CREcosystem), we are collaborating with #CRETech partner and fellow Austin-based firm REthink CRE to release a sequel edition which includes fresh topics and new participants.

Below you’ll find a preview of compelling insights and predictions for 2017 and beyond, direct from the professionals and leaders shaping our modern #CREcosystem through their use of emerging technology, digital marketing, and predictive analytics.


The Tech Landscape Shifts in Phoenix

Posted on: Thursday, December 1st, 2016, under Thought Leadership.

RealMassive By RealMassive
Is there life outside Silicon Valley? Absolutely.

The demand for office space in the nation’s technology hotspots –the Bay Area, and increasingly, Manhattan’s Silicon Alley -is driving rents in those markets to new heights. Average rents in San Francisco have nearly doubled in the last five years, and recently surpassed those in Manhattan. Both markets are commanding over $70 per square foot.


These head-spinning rents, as well as the intense competition for space in those markets, have lead many tech companies, particularly the young, to venture into new, more affordable secondary markets, like Nashville, Charlotte, Tampa, Seattle, and Phoenix.


Women Leaders in CRE & Tech: Part I with Diane Danielson

Posted on: Friday, November 18th, 2016, under Guest Authors, Marketing, Thought Leadership.

Analisa Goldblattby Analisa Goldblatt, Marketing Manager at RealMassive
As a woman in a historically male-led industry, I’m in constant pursuit of inspiration and growth opportunities. I’ve found that there is a wealth of resources and networks to help me build a career and ultimately become a leader in both real estate and tech. For my first in a series of “fireside chats” with established female leaders, I was honored to chat with Diane Danielson, COO of SVN Global. We originally connected with Diane to capture her insights on trends shaping the modern Retail #CREcosystem. Please feel free to share her amazing insights with your network and stay tuned for future spotlights.

What first attracted you to commercial real estate?

It was a combination of factors that attracted me to commercial real estate. First, I grew up in one of the premier planned communities, Columbia, MD. Designed by James Rouse in 1967, our community had carefully planned neighborhoods that were inclusive of all races, incomes, interests and religions. That was a living lesson in how real estate matters. Later on at Boston College Law School, I earned a place on the Environmental Law Review and further developed my interest in how we use land in a sustainable and sensible way. Commercial real estate tells the story of a community. It touches all we do and it changes as we change. It’s a key driver in our economy and I wanted to be involved.


The Retail #CREcosystem

Posted on: Wednesday, September 28th, 2016, under Thought Leadership, Uncategorized.

“Jesse Tron By RealMassive
The commercial real estate industry (CRE) is experiencing one of the most profound economic, social, and cultural transformations in history. Globalization, rapid urbanization, shifting demographics, and technological advances are ushering in unprecedented change and today’s landscape looks dramatically different than it did even one decade ago. CRE professionals are tasked with finding new ways to adapt to this fluid and on-demand business landscape. In order to remain relevant and competitive in the digital era, the industry as a whole must operate dynamically and iterate rapidly.

To continue the conversation we ignited with our original industry whitepaper, The New #CREcosystem, we partnered with CRE executive and digital leader Julie Augustyn of Foundry Commercial to produce The Retail #CREcosystem. This report particularly focuses on Retail CRE and explores exciting predictions of what the future could bring. You will hear from industry professionals on the the following areas.


“Property Go” – VR in the Built Environment @ SXSW 2017

Posted on: Tuesday, August 9th, 2016, under Marketing, Thought Leadership, Uncategorized.

RealMassive By RealMassive

What is the SXSW Panel Picker?

The SXSW PanelPicker is a “process that allows the SXSW community to have a significant voice in programming SXSWedu, SXSW, and SXSW Eco conference activities (presentations, panels, discussions, demonstrations, etc.).”

This year, RealMassive’s Mike Westgate teamed up with Foundry Commercial’s Julie Augustyn and Digital Influencer Ryan Dennis to promote a SXSW conversation around commercial real estate (CRE) and modern technology.