The Retail #CREcosystem: Igniting the Conversation

Posted on: Thursday, May 12th, 2016, under Guest Authors, Marketing, Thought Leadership, Uncategorized.

We’re excited to initiate a digital dialogue among retail professionals about how technology is propelling the industry. We recently lit a similar bonfire with commercial real estate influencers and produced a report outlining trends and emerging opportunities called The New #CREcosystem. We plan to capture similar perspectives and best practices specific to retail, creating a social surround sound for RECon in Las Vegas. Leveraging the expertise of industry executive Julie Augustyn (and specifically her innovative #ICSCstyle campaign at RECon ‘15), we’re off to a fast start with tremendous responses, but will continue to collect additional thoughts and ideas leading up to and during the conference.

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What are you most looking forward to at #RECon16?

 
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Jen Augustyn“I am most looking forward to the unveiling of JLL’s new advocacy campaign called #LetsGoShopping. Industry leaders and JLL executives Greg Maloney and Naveen Jaggi will unveil the campaign along with their predictions on the future of retail at a press event to be held at Container Park, a shopping center made of re-purposed shipping containers.” 

Jen Augustyn
The Dealey Group
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Michael Lagazo“I am most looking forward to business development, learning from peers and industry leaders, and socializing with industry friends.”

Michael Lagazo
ALDI / SVN
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Linda Day HarrisonMeeting so many people in real life that I have only known virtually. We will be hosting our first meetup to discuss these topics and put names with avatars. Feel free to join us Sunday, May 22nd @ 5pm at Aria’s Sports Bar, or join the dialogue virtually via #CREcosystem & #RECon16.

Linda Day Harrison
theBrokerList
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How do you envision the future of connected retail experiences, online and offline?

 
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Michael PulineYour digital experience (online) will interact seamlessly with the physical world (offline) around you. I think many times people get it wrong because they compartmentalize online and offline experiences. In the future, they won’t be thought of as separate because they are being morphed into one experience.

Michael Puline
DLC Management Corp.
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Gregg Katz“Offline and online will be complimentary to each other for those retailers that want to thrive in the future. Individualism, service, and experience will trump loyalty and frequency.”

Gregg Katz
The Shopping Center Group

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Liz Gillespie“It becomes one in the same – consistent experience regardless of how or where you choose to engage.”

Liz Gillespie
North American Properties

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In theBrokerList and Buildout’s #DNAofCRE survey, 71% of industry pro’s cited “relationships” as their biggest stimulus for winning business. What is your opinion on social media as a relationship development tool for CRE?

 
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Paul EllisWe were recently included in an RFP because one of the key decision makers saw our presence on social and encouraged his firm to include us, and we ultimately won the assignment. I view it though as the front gate, it gets us exposed to a much broader audience, but like anything, it is what you do afterwards that counts.”

Paul Ellis
Foundry Commercial

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Rachel Elias Wein“Social media is a tool, one of many, that allows us to monitor and respond to trends. As the timeline for ideas to become reality becomes increasingly shorter, having information at our fingertips becomes more and more valuable.”

Rachel Elias Wein
WeinPlus

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Diane DanielsonSocial media, when done well, can build your credibility and likeability. It’s a great way to connect with people who may be outside your market but looking to build relationships in your market.”

Diane Danielson
SVN International Corp.
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“Offline and online will be complimentary to each other for those retailers that want to thrive in the future. Individualism, service, and experience will trump loyalty and frequency.” – Gregg Katz “Individualism, service, & experience will trump loyalty & frequency.” CREcosystem  Tweet This!

We hope you will join us in unearthing perspectives, ideas, and issues that will further accelerate tech adoption in commercial real estate. In addition to a digital dialogue, we’ll be taking this conversation live and in-person in Vegas. We look forward to hearing your unique perspectives and innovating with you to modernize this dynamic industry.

Get Involved

 


Join the Conversation on Twitter: #CREcosystem

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