We’re excited to initiate a digital dialogue among retail professionals about how technology is propelling the industry. We recently lit a similar bonfire with commercial real estate influencers and produced a report outlining trends and emerging opportunities called The New #CREcosystem. We plan to capture similar perspectives and best practices specific to retail, creating a social surround sound for RECon in Las Vegas. Leveraging the expertise of industry executive Julie Augustyn (and specifically her innovative #ICSCstyle campaign at RECon ‘15), we’re off to a fast start with tremendous responses, but will continue to collect additional thoughts and ideas leading up to and during the conference.
“I am most looking forward to the unveiling of JLL’s new advocacy campaign called #LetsGoShopping. Industry leaders and JLL executives Greg Maloney and Naveen Jaggi will unveil the campaign along with their predictions on the future of retail at a press event to be held at Container Park, a shopping center made of re-purposed shipping containers.”
“Meeting so many people in real life that I have only known virtually. We will be hosting our first meetup to discuss these topics and put names with avatars. Feel free to join us Sunday, May 22nd @ 5pm at Aria’s Sports Bar, or join the dialogue virtually via #CREcosystem & #RECon16.”
How do you envision the future of connected retail experiences, online and offline?
“Your digital experience (online) will interact seamlessly with the physical world (offline) around you. I think many times people get it wrong because they compartmentalize online and offline experiences. In the future, they won’t be thought of as separate because they are being morphed into one experience.”
In theBrokerList and Buildout’s #DNAofCRE survey, 71% of industry pro’s cited “relationships” as their biggest stimulus for winning business. What is your opinion on social media as a relationship development tool for CRE?
“We were recently included in an RFP because one of the key decision makers saw our presence on social and encouraged his firm to include us, and we ultimately won the assignment. I view it though as the front gate, it gets us exposed to a much broader audience, but like anything, it is what you do afterwards that counts.”
“Social media is a tool, one of many, that allows us to monitor and respond to trends. As the timeline for ideas to become reality becomes increasingly shorter, having information at our fingertips becomes more and more valuable.”
“Offline and online will be complimentary to each other for those retailers that want to thrive in the future. Individualism, service, and experience will trump loyalty and frequency.” – Gregg Katz Tweet This
We hope you will join us in unearthing perspectives, ideas, and issues that will further accelerate tech adoption in commercial real estate. In addition to a digital dialogue, we’ll be taking this conversation live and in-person in Vegas. We look forward to hearing your unique perspectives and innovating with you to modernize this dynamic industry.