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June 16, 2016

Pop-Up Shops and CRE

RealMassive | Commercial Real Estate

What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media. Pop-up retailing isn’t a new phenomenon. Every September, retailers like Spirit Halloween creep into strip malls and former big box […]

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June 15, 2016

Raleigh-Durham: A Market on the Rise

RealMassive | Market Analytics

The emergence of 18-hour cities is a hot topic, and these secondary cities are continuing to grow in their momentum. An 18-hour city is typically characterized by an above-average urban population growth, a thriving economy, and a lower cost of living, according to Investopedia. Among these cities are Austin, Nashville, and Denver. Now the Raleigh-Durham area, with its […]

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June 2, 2016

Instagram: Promote without “Promoting”

RealMassive | Thought Leadership

Photographs can be a critical tool in your commercial real estate marketing arsenal. They’re an easy way to convey features that don’t translate in text, and they generate strong engagement rates on social media. Twitter posts with pictures receive 150% more re-tweets and photo posts on Facebook account for 87% of a given Facebook page’s engagement. CRE […]

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May 31, 2016

Getting Social at #RECon16

RealMassive | Commercial Real Estate

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I […]

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May 24, 2016

CRE on The Physical Web

RealMassive | Commercial Real Estate

  By Jason Vertrees, Chief Technology Officer at RealMassiveI just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going to focus […]

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May 23, 2016

San Antonio: The Lone Star State’s Next Boom Market

RealMassive | Market Analytics

10 years ago, San Antonio was a sleeper city of Texas, often overshadowed and outcompeted by its more well known neighbors, but recently the data has shown that Alamo city has begun to blossom into one of the most desirable locations in the lone star state. San Antonio’s growth, in terms of both population and economy, are […]

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May 21, 2016

The Pivot from Fashion to Friendship: #ICSCStyle and The #CREcosystem

RealMassive | Guest Authors

Guest Post by Julie Augustyn , Senior Director of Real Estate theBrokerList and Buildout #DNAofCRE survey revealed some important statistics about the commercial real estate industry. To no surprise, the biggest standout was that 71% of industry professionals cited relationships as the biggest stimulus for winning business. What is your opinion on using social media […]

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May 19, 2016

Modern Marketing in #CRE: Value Prop

RealMassive | Thought Leadership

by Mike Westgate, Vice President of Marketing at RealMassive         Traditional commercial real estate marketing activities such as property brochures, email blasts, and building signs have obviously helped propel the industry over the past several decades. While we fully expect these tactics to continue to add value, I’m delighted to see an increasing […]

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May 18, 2016

The Retail #CREcosystem: Digital Awakening

RealMassive | Guest Authors

The Dawn of Modern Retail #CREcosystem We’re continuing the digital dialogue among retail professionals about how technology is propelling the industry. The insightful responses we’ve received to date make one thing clear, connectivity is the foundation of nearly every modern day business. Organizations, including those in commercial real estate (CRE), are faced with heightened expectations produced […]

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May 4, 2016

Finding the Right Tenant Representation

RealMassive | Guest Authors

Colliers in Austin is partnering with RealMassive to produce a blog series aimed at informing current and future tenants on the real estate search process and identifying ideal representation. While the process of sourcing, negotiating, and executing an office lease is often perceived as daunting, it is really quite simple when you recognize and understand […]

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