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Chrysler Building For Sale

What’s Next for the Chrysler Building?

Chrysler Building Shakes Up #CRE in the Concrete Jungle What happens when an iconic figure in a city’s skyline (and possibly the world’s most recognizable) ends up on the market? For the Chrysler Building in NYC, it may mean becoming the subject of another Amazon expansion. Just months after Arlington, Virginia’s victory in the Amazon

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Are You Ready to Be a Landlord? The high return on investment comes with many responsibilities

Purchasing an office building or other commercial real estate property is a lucrative investment. It’s an asset that appreciates in value, and having ongoing and steady tenants means a continuous cash flow. Investing in a building with tenants means you’ll become a landlord, which comes with a wealth of benefits and challenges. Making a commercial

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Avison Young is Modernizing CRE

A Conversation with the Avison Young Austin Office We are honored to partner with forward-thinking industry pros Mike Kennedy and Andrew Alizzi at the Avison Young Austin office. From data to marketing to analytics, we wanted to know how technology accelerates their business. Here are just a few highlights from our chat with Mike and

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The Consumerization of #CRE

by Mike Westgate, Vice President of Marketing at RealMassive During my days at Microsoft, former market share minorities iPhone and iPad invaded the enterprise like a tsunami. Initially, corporate IT teams resisted Apple-tech due to the complexities of supporting multiple platforms and perceived security risks. With a huge Windows and Office install-base to protect, we

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5 Times Atlanta Breathed New Life Into Old CRE

By RealMassive Tired commercial space challenges developers and begs the question: demolition or renovation? In many cases, the question can be creatively answered with brilliant results. The key is in playing up the unique or vintage features that make these properties appealing. In Atlanta, developers have breathed new life into outdated and unused space in

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Branding Collateral in CRE

Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase customer loyalty.

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Pop-Up Shops and CRE

What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media.

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Getting Social at #RECon16

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I

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CRE on The Physical Web

By Jason Vertrees, Chief Technology Officer at RealMassive I just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going

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