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August 10, 2016

5 Times Atlanta Breathed New Life Into Old CRE

RealMassive | Commercial Real Estate

Tired commercial space challenges developers and begs the question: demolition or renovation? In many cases, the question can be creatively answered with brilliant results. The key is in playing up the unique or vintage features that make these properties appealing. In Atlanta, developers have breathed new life into outdated and unused space in a wide […]

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June 29, 2016

Branding Collateral in CRE

RealMassive | Commercial Real Estate

Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase customer loyalty. Why is branding important? – Recognition: Consumers usually choose […]

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June 16, 2016

Pop-Up Shops and CRE

RealMassive | Commercial Real Estate

What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media. Pop-up retailing isn’t a new phenomenon. Every September, retailers like Spirit Halloween creep into strip malls and former big box […]

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May 31, 2016

Getting Social at #RECon16

RealMassive | Commercial Real Estate

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I […]

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May 24, 2016

CRE on The Physical Web

RealMassive | Commercial Real Estate

  By Jason Vertrees, Chief Technology Officer at RealMassiveI just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going to focus […]

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April 6, 2016

4 Tips and Tricks for Your Next Broker Open House

RealMassive | Commercial Real Estate

What do you think of when you hear the words “open house”? Until I began working in commercial real estate, I thought of touring perfectly-staged homes and hoping to find fresh-baked cookies in the kitchens. However, CRE open houses are much more elaborate – though food is still a central theme! During my time as […]

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