A RealMassive CRE Building Beacon

CRE on The Physical Web

JasonBy Jason Vertrees, Chief Technology Officer at RealMassive
I just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning, I’m going to focus this article on one technology I found to be immediately applicable to commercial real estate (CRE): the Physical Web.

The Physical Web provides a digital existence to real, tangible objects around you. It allows you to walk up to and interact with physical objects in totally new ways. Such generalizations aren’t terribly clear, so let’s consider two simple examples.

First, consider looking for office space downtown. You’re walking down 5th Avenue. You pull out your phone and see that the building in front of you is on the Physical Web. You click on the notification, like that shown in Figure 1, and are taken to the building’s web page on RealMassive, which shows the building’s availabilities in real time for free. There is one space left, and it happens to be the perfect size, with a reasonable asking rate.

Let’s look at another example. You arrive at your office before work hours, so the door is locked. You pull out your phone, knowing the security doors are on the Physical Web. You tap your phone to interact with the doors. It connects and asks you to prove who you are. You use the fingerprint scanner on the back of your phone and the doors unlock.

These are actions that the Physical Web are starting to afford us. Let’s take a quick look at how it all works, then consider a few more possibilities.

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Scalable Indexing with Google App Engine’s MapReduce

David by David Lippa, Principal Software Engineer at RealMassive


An Introduction to Mapreduce

Google’s Mapreduce framework traces its roots back to 2003, where its first incarnation was used to build its eponymous search engine. It is designed for linear scalability, to allow for processing ever-increasing quantities of data that they collect. Google has since released its Mapreduce framework under an open-source license as part of Google App Engine and Google Cloud Platform [1].

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Zonability is First to Use RealMassive’s API to Broadcast Active Commercial Real Estate Listings

By Leigh Budlong, Founder and President of Zonability; and Andrew Joseph, Co-Founder of Zonability



Zonability [1] is a groundbreaking real estate application that offers instant access to invisible property attributes. These invisible attributes, derived from local zoning rules and other data sources, play a key role in determining a property’s unrealized development potential and allowable uses.

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A Brief Introduction to RealMassive for Application Developers

JasonBy Jason Vertrees, Chief Technology Officer at RealMassive


Categories, markets, and products participate in cyclical dynamics, usually in four stages: Introduction, Growth, Maturity, and Decline [1,2]. As a product lingers in the Maturity stage, often called the “Cash Cow” stage, novel innovative creation pushes that product down the declination ramp. A new group of companies is growing in the world of commercial real estate (CRE), bringing with it a wave of innovation. Here is how RealMassive is participating; and, we welcome you to join us.

Open data and APIs to access that data accelerate markets and innovation [3,4]. Under Secretary of the US Department of Commerce, Dr. Mark Doms, in response to learning about RealMassive said, “As a classically trained economist, I like to see companies reducing market inefficiencies.”

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RealMassive Collaborates With Google Cloud Platform to Bring Transparency to Commercial Real Estate

RealMassive, the first data provider to deliver open access to the commercial real estate marketplace, today announced details of their collaboration with Google that brings organized transparency to the data driving commercial real estate (CRE) transactions, empowering those listing or seeking commercial listings with unprecedented control and access. Essentially, powered by Google’s infrastructure, RealMassive now delivers CRE information in real-time everywhere CRE listings live. The details of the collaboration were announced Monday morning on the Google Cloud Platform blog.

Read the full press release here: