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9 Tips for Photographing Commercial Properties to Get Attention: How to show off its best features

High-quality photography is essential for commercial real estate listings. Most buyers begin their property searches online, where making a strong first impression is everything. If you’re new to real estate photography, the best way to learn is through practice. Experiment with different angles and light settings, and take photos at different times of day to

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Avison Young is Modernizing CRE

 By RealMassive, a Conversation with the Avison Young Austin Office We are honored to partner with forward-thinking industry pros Mike Kennedy and Andrew Alizzi at Avison Young’s Austin office. From data to marketing to analytics, we wanted to know how technology accelerates their business. Here are just a few highlights from our chat with Mike

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The Consumerization of #CRE

by Mike Westgate, Vice President of Marketing at RealMassive During my days at Microsoft, former market share minorities iPhone and iPad invaded the enterprise like a tsunami. Initially, corporate IT teams resisted Apple-tech due to the complexities of supporting multiple platforms and perceived security risks. With a huge Windows and Office install-base to protect, we

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“Property Go” – VR in the Built Environment @ SXSW 2017

By RealMassive   What is the SXSW Panel Picker? The SXSW PanelPicker is a “process that allows the SXSW community to have a significant voice in programming SXSWedu, SXSW, and SXSW Eco conference activities (presentations, panels, discussions, demonstrations, etc.).” This year, RealMassive’s Mike Westgate teamed up with Foundry Commercial’s Julie Augustyn and Digital Influencer Ryan Dennis

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Branding Collateral in CRE

by Brittany Omansky, Customer Experience Manager at RealMassive     Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase

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Pop-Up Shops and CRE

by Mallie Rust, Content Marketing Intern at RealMassive     What do Modcloth, Kanye West, and Marmite all have in common? If you guessed “pop-up shops,” you’re correct! All three of these brands opened temporary stores, and those stores generated major buzz in the news and on social media.

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Instagram: Promote without “Promoting”

by Mallie Rust, Content Marketing Intern at RealMassive Photographs can be a critical tool in your commercial real estate marketing arsenal. They’re an easy way to convey features that don’t translate in text, and they generate strong engagement rates on social media. Twitter posts with pictures receive 150% more re-tweets and photo posts on Facebook account

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Getting Social at #RECon16

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I

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CRE on The Physical Web

By Jason Vertrees, Chief Technology Officer at RealMassive     I just got back from Google’s flagship developer event, Google I/O. It was three days immersed in the present and near future of what’s possible in technology. Though there were many major headlining technologies like self-driving cars, Google Assistant, Project Tango, Project Ara, and deep learning,

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