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October 10, 2018

4 Reasons Why Commercial Real Estate is Essential to Startup Hub Success

RealMassive | Thought Leadership

There are currently more than 12,000 economic development agencies across the country, tasked with promoting economic growth within their region. And because tech is such an exportable industry with high-paying jobs, tech startup economic growth is usually high on their priority list. And, as is commonly pointed out, there are four main pillars that are […]

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September 20, 2018

Retail, Commercial Real Estate & The Future of Malls

RealMassive | Thought Leadership

With the evolution of retail shopping and new e-commerce platforms popping up every day, commercial real estate agents and investors need to be ultra-attentive to data trends as they plan for the future of retail spaces. Fortunately, as noted in Forbes, technology is playing a big role in how data is helping shape the future of […]

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August 21, 2018

3 Ways to Improve Your Sales Process

RealMassive | Thought Leadership

One of the most common mistakes businesses make is to equate marketing with sales. While they are inextricably linked, and good marketing makes sales a whole lot easier, they are two distinct processes. And, for a lot of industries, it makes sense to conflate sales and marketing. When you’re selling hot dogs, it’s a pretty […]

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July 24, 2018

3 Workplace Trends Commercial Real Estate Owners Need to Know

RealMassive | Thought Leadership

While trends come and go, the best way to attract long-term tenants is to keep up with the latest workplace trends in commercial real estate. And while industrial and retail have fairly timeless needs, office space is perpetually in flux. From a quick look at the data, the office spaces being listed that are getting […]

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June 26, 2018

The Value of an Impression in Commercial Real Estate Listings: Part 2

RealMassive | Thought Leadership

As we noted in the first part of this series, an impression is simply a view. And instead of putting emphasis on increasing the number of impressions a commercial real estate listing makes, it’s more valuable to focus on what actions move prospects down your funnel and turn into closed deals. Measuring Success The first step […]

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June 12, 2018

The Value of an Impression in Commercial Real Estate Listings: Part 1

RealMassive | Thought Leadership

There are better ways to measure your commercial real estate listing’s traffic. An impression is simply a view. It denotes nothing of the quality of the view, nor how interested the viewer is in the property they are looking at. Yet we all still measure the success of a commercial real estate listing based on […]

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May 15, 2018

How to Read a Commercial Real Estate Listing: 8 Terms You Need to Know About Your Investment

RealMassive | Thought Leadership

A Commercial Real Estate Investment is a significant decision that can affect your business, positively or negatively, for decades to come. This is why it’s so important to get a good CRE on your team to help you find the right property. But, as everyone who looks at a Commercial Property listing for the first […]

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May 1, 2018

What Role Will Big Data Play for CRE in 2018? Part II

RealMassive | Thought Leadership

How real-time data advancements within the Commercial Real Estate industry will benefit tenants   Commercial Real Estate has always been, and will always be, an information-driven business. For example, we’ve always known that law firms often want offices near the courthouse and that creates a submarket that operates somewhat independently from the metro area at-large […]

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April 2, 2018

What Role Will Big Data Play for CRE in 2018? Part I

RealMassive | Thought Leadership

There are countless prognostications about the future of retail that run the spectrum: a quick search for ‘the future of retail’ will tell you that brick and mortar retail is dying at the same time as it highlights successful eCommerce startups building dozens of retail stores across the country. You already know the truth: retail […]

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February 27, 2018

Austin Things to Know and Do for CORFAC Attendees

RealMassive | Thought Leadership

The first quarter of 2018 has been a busy time here in Austin’s CRE world. One of our favorite events, the CORFAC 2018 Spring Conference, is coming up on February 28 – March 3. And while we’re looking forward to connecting with the best and brightest international network of independently-owned and entrepreneurial brokerage firms that will […]

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