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May 19, 2017

10 Tips to Choosing a Property Management Company

RealMassive | Thought Leadership

Contributed by Century 21 Everest If you’re new in the real estate business and thinking of investing in a rental property, choosing a reputable property manager should be one of your top priorities. To ensure that, familiarize yourself with these tips below. They will help you pick the best company in your locality. 10 of […]

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May 18, 2017

How your Office Culture Generates Success

RealMassive | Thought Leadership

How your Office Culture Generates Success Does your workspace reflect or enhance the office culture you desire? More than likely it reflects an office culture, but does it reflect the one you want? Walk into someone’s home and you probably get a good idea of what they are like, you probably get a good sense […]

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May 3, 2017

3 Reasons Every Commercial Property Should Have a Strong Online Presence

RealMassive | Thought Leadership

3 Reasons Every Commercial Property Should Have a Strong Online Presence Are you taking advantage of the most powerful resource in your commercial real estate marketing arsenal? The digital presence of each one of your properties has become critical to help attract and convert potential tenants and investors and we know that at least 80% are already […]

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December 1, 2016

The Tech Landscape Shifts in Phoenix

RealMassive | Thought Leadership

Is there life outside Silicon Valley? Absolutely. The demand for office space in the nation’s technology hotspots –the Bay Area, and increasingly, Manhattan’s Silicon Alley -is driving rents in those markets to new heights. Average rents in San Francisco have nearly doubled in the last five years, and recently surpassed those in Manhattan. Both markets are commanding […]

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June 2, 2016

Instagram: Promote without “Promoting”

RealMassive | Thought Leadership

Photographs can be a critical tool in your commercial real estate marketing arsenal. They’re an easy way to convey features that don’t translate in text, and they generate strong engagement rates on social media. Twitter posts with pictures receive 150% more re-tweets and photo posts on Facebook account for 87% of a given Facebook page’s engagement. CRE […]

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May 19, 2016

Modern Marketing in #CRE: Value Prop

RealMassive | Thought Leadership

by Mike Westgate, Vice President of Marketing at RealMassive         Traditional commercial real estate marketing activities such as property brochures, email blasts, and building signs have obviously helped propel the industry over the past several decades. While we fully expect these tactics to continue to add value, I’m delighted to see an increasing […]

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April 27, 2016

The New #CREcosystem | Innovate

RealMassive | Thought Leadership

Excerpt from The New #CREcosystem | Download the Full Report Here MIT Sloan Management Review and Deloitte’s 2015 Digital Business Global Executive Study identifies strategy, not technology, as the driver of digital transformation. The report notes, “The strength of digital technologies — social, mobile, analytics and cloud — does not lie in the technologies individually. Instead, it stems from […]

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April 14, 2016

The New #CREcosystem | Engage

RealMassive | Thought Leadership

Excerpt from The New #CREcosystem | Download the Full Report Here On April 3, 1973, Martin Cooper made the first call from a handheld cellular telephone. Ten years later, the first commercially available cell phones went on sale in the U.S. for almost $4,000 each; they weighed 2 lbs, offered a talk time of just 30 minutes per […]

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April 13, 2016

Tweet This: #CRE in 140 Characters

RealMassive | Thought Leadership

Is Twitter in your commercial real estate tool kit? If not, you could be missing out on huge opportunity. Twitter is where people connect with their interests, share their opinions, and find out what’s happening in the world in real-time. For CRE professionals, Twitter can be a powerful tool to add to your arsenal, with over 300 million active […]

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March 17, 2016

Marketing Lessons from #MarchMadness

RealMassive | Thought Leadership

I grew up in a family of Spartan fanatics and attended Indiana University during the Bob Knight years, so to say college basketball is in my blood would be a massive understatement. IMHO, March is the best month of the year: SXSW, St. Patrick’s Day, and the NCAA Tournament all packed into four weeks of sheer glory. Aside […]

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