BLOG

December 11, 2018

Entrepreneurs & Economic Development Offices: A Symbiotic Relationship

RealMassive | Thought Leadership

Entrepreneurs possess a spirit and enthusiasm for growth and innovation comparable to that of a community’s economic development office. While both parties are ultimately working towards a similar goal, their paths may not cross early or often enough. In order for entrepreneurs to achieve business success and economic development organizations (EDOs) to achieve community growth, […]

Read More

June 29, 2016

Branding Collateral in CRE

RealMassive | Commercial Real Estate

Jeff Bezos, founder of Amazon.com, said it best: “Your brand is what other people say about you when you’re not in the room.” For CRE professionals and firms, branding is especially important. Strong branding is a way to differentiate in a crowded market and increase customer loyalty. Why is branding important? – Recognition: Consumers usually choose […]

Read More

May 31, 2016

Getting Social at #RECon16

RealMassive | Commercial Real Estate

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I […]

Read More