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January 17, 2018

The 8th Second: How to Keep People Looking at Your Listing

RealMassive | Thought Leadership

People’s attention spans are shrinking by the minute. Seven seconds is, in fact, the average. If digital content doesn’t hook people in those few seconds, they’re gone forever. So, how do you keep people looking at your commercial real estate listing for the eighth second and beyond. Striking the appropriate tone, messaging, and topics dramatically […]

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December 19, 2017

The Benefits of Real-Time Data Management: Save Time & Increase Accuracy

RealMassive | Data

It’s not a stretch to say that business happens in real-time. Doors open and possibilities present themselves at a moment’s notice, and inaction can mean missed opportunities. At the same time, information has become one of our most valuable commodities. Without accurate, up-to-date data, decision-making is instinctual rather than informed. These facts are leading commercial […]

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May 31, 2016

Getting Social at #RECon16

RealMassive | Commercial Real Estate

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I […]

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