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June 2, 2016

Instagram: Promote without “Promoting”

RealMassive | Thought Leadership

Photographs can be a critical tool in your commercial real estate marketing arsenal. They’re an easy way to convey features that don’t translate in text, and they generate strong engagement rates on social media. Twitter posts with pictures receive 150% more re-tweets and photo posts on Facebook account for 87% of a given Facebook page’s engagement. CRE […]

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May 31, 2016

Getting Social at #RECon16

RealMassive | Commercial Real Estate

by Mike Westgate, Vice President of Marketing at RealMassive I’m not new to retail, having spent past lives in marketing and sales at General Mills and Sara Lee. I am, however, new to the CRE side of the house. By quickly learning the nuances of the business and technology that supports smart site selection, I […]

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May 21, 2016

The Pivot from Fashion to Friendship: #ICSCStyle and The #CREcosystem

RealMassive | Guest Authors

Guest Post by Julie Augustyn , Senior Director of Real Estate theBrokerList and Buildout #DNAofCRE survey revealed some important statistics about the commercial real estate industry. To no surprise, the biggest standout was that 71% of industry professionals cited relationships as the biggest stimulus for winning business. What is your opinion on using social media […]

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