September 11, 2017
Commercial real estate investment has always been built on relationships. Traditionally, those relationships were built upon face-to-face interactions and lots of paperwork. Technology is changing that, making investing in commercial real estate all that much easier.
Technology increases organization, boosts efficiency, and helps people connect. Because technology is making investing more streamlined, new investors are empowered to enter the market. They can search for properties online, use online tools to research investment strategies, and even complete transactions online.
Investors can easily form relationships online, and the information that previously took weeks to collect and consider can now be created and examined within a few hours. These trends are helping to attract new commercial real estate investors:
The vast amount of data available can save time for commercial real estate brokers and allow them to provide property and market data to potential investors much more quickly. In the past, this data had only been available to professionals and insiders.
In addition, tech-driven investment platforms can help investors more easily find investments because data, insights, and trends are easily accessible and located in one spot. Investors can learn about properties and the market, and make smart decisions.
Details Are Easy to Access
Owners can create detailed online listings that provide potential investors with everything they need to know about properties, including history, location, tenants, and the local market. Technology better enables owners to tell their property’s story and discuss investment opportunities and philosophies.
Technology allows for a clear expression of value propositions and other essential details so that no surprises come up. Technology also enables investors to access information about their properties in real time and on demand.
New investors and a younger generation of investors are more drawn to CRE investing as information becomes more easily accessed online. With information and investment opportunities readily available, investors can build knowledge, and the flow of information and completion of transactions is easier than ever before.